AdTech: Friday Roundup
August 21, 2015 · Weekly Roundup
Google continues to innovate as they add a full suite of bidding options to the Google Shopping unit, these additions are said to help further optimize for ROAS. Other news includes the changes in the way the search engine displays packs of listings, knocking the number down from seven to three, this poses questions regarding the strategy behind this decision and some wonder if this is an attempt to limit consumption. Further, as of yesterday, Google has introduced new automated ad extensions for shopping ads (PLAs).
In the world of social, industry experts are finding new ways to drive conversions through the use of the Twitter “Buy” button. In the other corner of the ring, Facebook is changing up the way it calculates CPC to an approach that veers away from growing your fan page likes to one that is conversion focused. Additionally, below you will find some industry insight on the ever-growing mobile advertising market, some tips that will help optimize your approach to social and some martech expectations for the coming weeks.
In attempt to make information even more readily available, as well as a streamlined process of campaign creation, They are using existing information provided in the Merchant Center settings and data feed to automatically show important information for the customer.
Google has added a slew of bells and whistles to campaign management in AdWords These new targeting options include maximizing clicks, leveraging Enhanced CPC and optimizing for ROAS (Return on Ad Spend).
The 7 packs that we are so used to have been replaced by 3 packs, is this a strategic decision by Google? Or are they just trying to limit our consumption?
Maximize ROI and increase engagement with these tips for your non-branded search campaigns.
See how using Twitter’s buy button can drive sales and traffic to your website.
The new CPC will enable advertisers to be more specific about the types of ads they use and pay only for clicks that lead to their website if that’s the marketing objective they have in mind.
For the first time ever, global mobile display ads top search for the first time ever reaching 31.9 Billion in 2014
Your bounce rate, time on site and homepage views are critical elements to be monitoring within Google Analytics, find out how you can use these metrics for a better ROI.
Call tracking is a necessity for all B2B marketers, some use it more than others, some use it better than others… See the top five ways to utilize this tracking medium in order to get the most out of your efforts.
With the abundance of social channels, advertising options and delivery methods, here are seven elements you should be focusing heavily on.