Get More Bang For Your (Paid Search) Buck Using Dynamic Optimization

December 15, 2017 · Campaign Management and Optimization Industry Developments

Digital marketers face a lot of opportunities, but along with that comes tradeoffs.

In many traditional digital marketing paid advertising setups, a campaign team takes a hands-on approach to managing every aspect of your Google or Bing paid advertising efforts. They do it all, such as allocate ad budgets, keep a close eye on the pace, and constantly adjust the setup to maximize it for clicks and conversions.

Offhand, this doesn’t sound too bad. It may even be what you’re doing today. But we all know that humans are imperfect…and the process is anything but efficient.

It takes a lot of time and manual calculations to manage a campaign. And with the fast pace of digital advertising—where things change by the day and by the hour and by the search engine—how do you really know that you’re spending your ad dollars intelligently?

You don’t.

Let us do the thinking for you.

Yup, we’re going to say it: we do it better. MatchCraft’s AdVantage platform, which allows you to create, manage and scale campaigns by the handfuls or by the thousands, has built-in features designed to maximize results of your ad spend.

Here at MatchCraft, we refer to this as dynamic optimization which is based on the principal of agnostic spending.

It automates the bid and budget management, alternating your ad spend between Google and Bing as appropriate. It factors in key information (so you don’t have to), from clicks, conversions, keywords, inventory and so on. It paces your campaigns and automates bid adjustments.

And it works around the clock, on your behalf, because even digital marketers need to sleep.

The most bang for your buck

Effortless optimization is just one piece of what AdVantage can deliver. There’s also the countless hours that digital marketers regain in their days, allowing them to focus on new initiatives and overall strategy.

Marketers also notice a substantial reduction in errors. And then there’s the incredible benefit of boosted confidence in campaigns (and company-wide kudos being thrown your way).

Making paid advertising easy is a core value of ours. This is why we exist, to take the headache out of it. And our entire engine hums along every day to achieve this goal, leveraging bright minds (hey, humans!), thoughtful ad taxonomy and powerful analytics to pull all the right pieces together.

Still skeptical? That’s good. That’s what dynamic optimization is all about.

We’ll also have you know that another core value of ours is transparency. So, we arm every client with ultra-detailed reporting and a nifty online dashboard, so you can track progress, report to your customers—and have sweet peace of mind—every day of the month.

Have a question about how dynamic optimization works? We’re here to help. Shoot us a message and we’ll take it from there.

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