The pandemic triggered several changes in consumer behavior and, consequently, the marketing and sales strategies employed by brands. Gone are the days when you could expect the average consumer to reserve the majority of their shopping for the weekends. The pandemic and ensuing work-from-home situation required people to balance work, childcare, cooking, and residential chores.
Mother's Day is just around the corner and this year the National Retail Federation expects Mother’s Day spending to increase by around 4 billion. In fact, “Gifts for Mom” seems to be the most searched phrase in the US this month.
Cecilia Soto recently joined the MatchCraft engineering team as a UX Designer. In this week's episode in our series highlighting MatchCraft's Women in Tech, Cecilia shares her experiences throughout her education and early career.
Hue Nguyen was one of the earliest members of the MatchCraft team as VP of Global Taxonomy. In this week's episode in our series highlighting MatchCraft's Women in Tech, Hue shares her unexpected journey into tech, and some lessons she learned along the way.
MatchCraft Again Recognized as Global Rising Star of the Year at Microsoft Advertising Partner Awards
Los Angeles (April 29, 2022) - MatchCraft, a global leader in digital advertising technology, was again recognized by Microsoft Advertising, this time as the Global Rising Star of the Year. MatchCraft took home the top prize for its global focus on integrating features that drive scalability, feature adoption, and growth for its reseller and agency partners.
MatchCraft Announces Partnership With Ellohub to Service Brazilian Market
Los Angeles (April 6, 2022) - MatchCraft, a global leader in digital advertising technology, announces a formal partnership with Ellohub to be the official reseller of MatchCrafts paid search, social, and display advertising technology in the Brazilian market. Ellohub will sell and service MatchCraft’s technology and will serve as the point of contact for the MatchCraft brand in Brazil.