Los Angeles, Calif. (August 23, 2021) - Award-winning MarTech company, MatchCraft, now supports Google Smart Bidding alongside its proprietary bidding & budget management technology.
As summer rolls in throughout the Northern Hemisphere and parts of the globe are progressing towards re-opening, a bit of normalcy and optimism seems to be in the air. Related activities traditionally associated with this time of year are also following. And as a result, consumer digital behavior is also reflecting this activity. The convergence of the two are contributing to a few trends to be aware of…many of which feel like ‘old times’.
For more than two decades, MatchCraft has offered best-in-class marketing solutions that enable companies to successfully sell and manage search, display, social campaigns for their advertisers. MatchCraft’s sophisticated technology and team of digital marketing enthusiasts work relentlessly to power local advertising campaigns for merchants across the globe.
Consumers are becoming increasingly digital focused, and so too are B2B buyers and both are signaling a demand for self-serve in ways they never have before. Spurred on by pandemic-related lock-downs as well as the increasingly digital native workforce, the need for resellers and agencies to provide their customers with self-service advertising solutions is apparent.