Negative Keyword Conflict

 

MatchCraft’s CEO Sandy Lohr recently had a conversation with Gordon Henry of Thryv, to discuss trends in digital advertising, the state of the economy, and how the pandemic has affected how consumers will purchase goods and services in the future. 

MatchCraft's CEO, Sandy Lohr

 

Remember the difference between a boss and a leader; a boss says “Go!” – a leader says “Let’s go!” ~E.M. Kelly

The above quote describes MatchCraft’s CEO, Sandy Lohr’s, management style to the T. 

Sandy has been a part of the local media space for more than 35 years and under Sandy’s leadership, MatchCraft has nearly doubled its revenues and now serves clients in 44 countries with campaigns in 22 languages. adVantage, MatchCraft’s proprietary platform, has evolved from being simply a paid search platform to a multi-channel platform offering search, social and display advertising.

So, let’s meet our CEO, Sandy Lohr! 

IT Team

 

Recently MatchCraft’s CEO, Sandy Lohr joined Localogy’s Lizzie Roth to discuss how MatchCraft is tackling the management of a multi-generational team during the crisis.

Google Ads API

Yesterday morning, Google announced that their long-anticipated Google Ads API was officially moving out of Beta into general availability. The engineers at MatchCraft have been using the Google Ads API since its beta availability in 2018 and have been quite pleased with several impactful improvements over the AdWords API. Working closely with the team at Google has afforded us the opportunity to provide feedback throughout the development process. Here’s a look at some of the highlights identified by engineers Kevin Nguyen and Vipin Sharma.

Negative Keyword Conflict

 

MatchCraft’s platform adVantage was designed to make campaign management scalable, and intuitive, for our reseller and agency clients. Our team continually enhances the platform by introducing feature updates that deliver on that promise.

IT Team

 

MatchCraft is a global provider of best-in-class marketing technology. Our clients & their advertisers are spread across the map. So it is only fitting that the team responsible for spreading the word about MatchCraft and bringing in new clients is spread across the globe as well. Meet our Business Development team!

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