A Message from Sandy

I admit it.  I like chick flicks.  They are predictable and run the full range of emotions from making me laugh to cry.  There is an unexpected courtship leading to commitment and always ends with a ‘happily ever after’.  As sappy as it sounds, that is how I’d describe our own storyline as we are pleased to announce Vendasta’s acquisition of MatchCraft.  

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As 2021 comes to a close, retail trends are on the climb compared to 2020’s holiday season. Maximizing this year’s positive trends will help you get the most out of your advertising. Read more to learn which industries, search terms, and markets are booming this season!

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Now that you know what consumer trends are driving holiday sales, preparing your campaigns for the busy weeks ahead is probably on your to-do list. Check out what eMarketer’s Insider Intelligence Report has to say about what challenges to expect and how to strategize for success this holiday season! 

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Vendasta acquires search, display & social advertising technology leader MatchCraft

 

Deal unites leading ad tech platform with Vendasta’s robust martech platform and marketplace of products

 

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How MatchCraft thrives & attracts top-talent in a virtual workplace

Nicole Webb, VP People + Culture

November 2021

 

In 2020 we shared our framework for a virtual-centric workplace and culture.  Now, one year later, we’re sharing what we’ve learned and how we’ve evolved our virtual culture to retain top talent as the “Great Resignation” looms. 

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Are you and your advertisers ready for the challenges that this holiday season will bring? Understanding this season’s trends and obstacles will help you get a head start on making your marketing strategy effective. Read what eMarketer’s Insider Intelligence Report has to say to learn how to set your advertisers up for a happy holiday!

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