Benefits of AdVantages Merchant Center.png

adVantage’s Merchant Center has been designed keeping the needs of resellers and agencies in mind. The Merchant Center is an easy-to-use, interactive dashboard that gives you unmatched visibility and control over your advertisers’ campaigns. To learn more about our white-labeled, merchant-facing, reporting tool download the whitepaper below. 

Negative Keyword Conflict

Customers today want products and services to be available at the touch of a button. Adding call-in information in ads is a great way to fulfill that need. However, just drawing in customer calls is not enough; to fully understand and subsequently, maximize the potential of paid advertising, it is important to assess both the quantity and quality of leads coming in. This is where Call Tracking comes in! 

Negative Keyword Conflict

2020 has been unexpected in many ways but the one thing that has remained unchanged is MatchCraft’s drive to constantly introduce new tools and features to better help our reseller and agency clients serve their local merchants. 

One of the latest feature additions to adVantage is a great example of it - the Social Estimator tool. 

Negative Keyword Conflict

MatchCraft’s adVantage platform has been designed to make campaign setup & management intuitive, time & cost-effective and thus, scalable. Within adVantage there are many efficiency tools and features available to both our reseller and agency clients’ sales teams and campaign managers.

One such feature is the ability to clone existing campaigns between existing adVantage accounts, to new adVantage accounts and across markets.

2020 lookback

Another few weeks and we will be in the new year. But before 2020 is officially over, we want to take a quick look at the year that was.

This year our incredible team, powered through all the hurdles that came across as a result of the pandemic and, was able to offer 7 product releases to our reseller and agency clients. These 7 releases added 59 new features to our adVantage platform!  

Covid local impact us

In July & August, our friends at BigFive Digital conducted their “Legacy of Lockdowns" survey which spanned all four of BigFive's operative regions - West Africa, East/Central Africa, South & Sub-Saharan Africa & Middle East/North Africa. The goal was to identify the impact of the COVID-19 pandemic on small businesses in those regions and the resulting changes in attitudes & behaviors.

Below are a few key statistics from the survey. 

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