Paid search advertising is like a constantly changing puzzle, and having the right pieces can make all the difference for your PPC campaign. For example, long tail keywords make up as much as 70% of all search traffic—but how do you find the ones to target (CWS)? This...
It’s the most wonderful time of the year—and it's a big deal for local businesses too! Wondering what's on consumers' minds this 2023 holiday season? We've got you covered. Numerator and the National Retail Federation (NRF) have dug deep into what people are planning...
At MatchCraft, we're continually evolving to empower our valued users with the latest tools and capabilities. We're excited to introduce an exciting update to our platform—the inclusion of Google Display for Connect Accounts. This enhancement opens up a world of...
For PPC agencies, deciding whether to use automation or hire a third party to offload some of your work can really affect the success of your client’s campaigns. In this article, we'll talk about the good (and bad) aspects of both options to help you make better...
For a long time, Google has dominated the scene with its AdWords platform, commanding the lion's share of ad spend and audience reach. However, there's another player in town that savvy campaign managers are now turning to: Bing Ads. And when it comes to harnessing...
LOS ANGELES, Aug. 2023 — Joining the ranks of industry veterans, MatchCraft commemorates 25 years of delivering excellence in digital advertising. For a quarter of a century, the digital ad tech leader has revolutionized PPC management, providing innovative solutions...
With such a demanding schedule, many digital marketers face the challenge of selling, managing, and mastering quality digital ad campaigns. But with MatchCraft's proprietary in-house bidding/budgeting technology and campaign management solutions, you can oversee all...
Welcome to the latest installment of MatchCraft’s quarterly PPC trends! This time, we will be looking at the trends we anticipate going into Q3 2023. Our findings come from analyzing the performance of US English campaigns overseen by MatchCraft. If you’re ready to...
A Heartfelt Thank You from the MatchCraft Team As we celebrate our 25th anniversary, the MatchCraft team wants to take a moment to express our deepest gratitude to our partners and the entire MatchCraft community. Without your support and trust, this milestone would...