Industry Updates

Navigating the Next Phase May 2021 KCHeader

 

As the global economy begins to emerge from its slumber, the drive to empower local businesses to be successful continues to be the focus for MatchCraft. Providing our reseller and agency partners with insights into how to adapt their business models and how to guide their own clients in response to a changing consumer is a critical component to MatchCraft’s post-pandemic success.

Delivering scalable digital advertising solution to our partners across the globe, MatchCraft strives to help businesses succeed with our technology, global expertise, and expert support team.

Navigating the Next Phase in Europe

 

Throughout Europe consumers have adopted digital shopping and buying as a result of lockdowns during the pandemic. But how will that behavior evolve as the opportunity to shop in-person presents itself? Our team has compiled extensive research and insights into digital shopping habits across Europe. 

Key Industry Trends 2021 KCHeader

 

2021 is already looking sunny and we are really looking forward to what the rest of the year has in store for the ad-tech industry. Resellers and agencies looking to not just float but swim, in the digital marketing space, must watch out for upcoming and incoming industry trends. We have rounded up our top picks below. 

Self serve

Today’s digital-savvy consumers like being self-reliant - they prefer doing everything themselves from ordering groceries online to taking virtual yoga classes, hanging out with their friends over video chats, or touring new places via online tours. This DIY attitude has only been amplified due to the recent COVID-19 pandemic. 

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