Industry Updates

Google Ads API

Yesterday morning, Google announced that their long-anticipated Google Ads API was officially moving out of Beta into general availability. The engineers at MatchCraft have been using the Google Ads API since its beta availability in 2018 and have been quite pleased with several impactful improvements over the AdWords API. Working closely with the team at Google has afforded us the opportunity to provide feedback throughout the development process. Here’s a look at some of the highlights identified by engineers Kevin Nguyen and Vipin Sharma.

Virtual Centric Workplace 2

For many organizations the shift from in-person to virtual offices has proven challenging. Our focus on employee engagement has been a key factor in our ability to successfully transition to a fully remote team overnight. 

Kamran 20 Years

In an industry where the average tenure ranges from 1.8-7.8 years, celebrating a 20 year anniversary is something that calls for special attention. In May 2000, Kamran Niknia first logged into his MatchCraft computer and has been logging in ever since. 

Matchcraft Managing This Crisis

Earlier this month, we talked about how workforce management in times of COVID requires an additional layer of assessment on the employer’s end – the importance of understanding how each generation reacts to a crisis and their needs & wants during it. And given that our current workforce spans six generations, this evaluation becomes even more necessary.

Generational Management

We are living in an unprecedented time – where being in a crisis has become the new normal and we all must quickly adapt, to stay afloat and hopefully thrive. #SocialDistancing is not just a buzzword but a way of life and one of the ways the world is practicing it, is by working remotely.

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