As summer rolls in throughout the Northern Hemisphere and parts of the globe are progressing towards re-opening, a bit of normalcy and optimism seems to be in the air. Related activities traditionally associated with this time of year are also following. And as a result, consumer digital behavior is also reflecting this activity. The convergence of the two are contributing to a few trends to be aware of…many of which feel like ‘old times’.
As the global economy begins to emerge from its slumber, the drive to empower local businesses to be successful continues to be the focus for MatchCraft. Providing our reseller and agency partners with insights into how to adapt their business models and how to guide their own clients in response to a changing consumer is a critical component to MatchCraft’s post-pandemic success.
Delivering scalable digital advertising solution to our partners across the globe, MatchCraft strives to help businesses succeed with our technology, global expertise, and expert support team.
Throughout Europe consumers have adopted digital shopping and buying as a result of lockdowns during the pandemic. But how will that behavior evolve as the opportunity to shop in-person presents itself? Our team has compiled extensive research and insights into digital shopping habits across Europe.
2021 is already looking sunny and we are really looking forward to what the rest of the year has in store for the ad-tech industry. Resellers and agencies looking to not just float but swim, in the digital marketing space, must watch out for upcoming and incoming industry trends. We have rounded up our top picks below.