Industry Updates

Key Industry Trends 2021 KCHeader

 

2021 is already looking sunny and we are really looking forward to what the rest of the year has in store for the ad-tech industry. Resellers and agencies looking to not just float but swim, in the digital marketing space, must watch out for upcoming and incoming industry trends. We have rounded up our top picks below. 

Self serve

Today’s digital-savvy consumers like being self-reliant - they prefer doing everything themselves from ordering groceries online to taking virtual yoga classes, hanging out with their friends over video chats, or touring new places via online tours. This DIY attitude has only been amplified due to the recent COVID-19 pandemic. 

bmm blog 1

 

Google has changed the rules again, but don’t worry, we’ve got your back!

Infoserve Case Study

 

Our partner, Microsoft Ads, recently published a case study featuring MatchCraft and our client Infoserve. The case study dives into the positive results seen by Infoserve, and its local advertisers, as a result of using MatchCraft’s proprietary technology to automate and scale their Microsoft Advertising campaigns. 

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