Industry Updates

How to Get Started with SEM Automation

For many of you who have become more advanced in your search engine marketing (SEM) practices, automation offers a powerful appeal and it’s easy to understand why.

6 Paid Search Myths

Everyone has an opinion about paid search marketing, and that speaks to just how popular it has become. The challenge is that the laws of PPC and digital marketing change fairly frequently, allowing for a flood of myths and misinformation to be thrown about.

What Are Accelerated Mobile Pages

AMP, or Accelerated Mobile Pages, is Google’s framework for fast-loading mobile pages. This enables publishers to hit two birds with one stone: increase page load times and improve user experience. And we’re not just talking about Google’s “Top Search” results; Google will display AMP’s anytime it’s detected.

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