Industry Updates

ETA Bing

Last week, Bing Ads announced it would kick off a pilot program for Expanded Text Ads. This comes just after Google AdWords announced it was ramping up support for longer text ads.

Bing Updates 2016

Recently, Bing increased its desktop search engine market share to 21 percent, making it second only to Google.

3 Ways Voice Search Will Impact Search Marketing

Digital assistants like Siri, Cortana, Alexa, have revolutionized the way people search for products and services online.

Facebook Updates

With the June 2016 changes to the Facebook News Feed, businesses should take this time to reevaluate their marketing plan. Recent announcements make it clear that the latest Facebook updates will make it even harder for businesses to connect to consumers without buying advertising.

Pokemon

The pedestrians meandering about while studying their phones may not be checking the time or their fitness app step count; instead, they’re likely playing Niantic Inc.’s augmented-reality sensation Pokemon Go. Released on July 6, 2016, it rapidly amassed more users than Twitter and more engagement time than Facebook.

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