The 25-35-35 text limit for Google Adwords has remained constant since the advent of the advertising service. However, when Google eliminated right rail text ads in response to increased mobile internet surfing, the company also freed up more search page real estate.
As consumer spending habits shift — the Internet will account for 10 percent of all retail sales in the United States in 2017 — brands are blending conventional and digital marketing methods to boost revenue.
Online retail sales are expected to reach a huge $523 billion by 2020, up from $335 billion in 2015, according to market research company Forrester.
Imagine the world with no Google. In the early days of the Internet, the search giant hadn’t quite established its dominion as King of the Web and early Internet was mostly user-generated forum discussions and personal web pages.
The numbers tell the story: Mobile has become the primary channel for consumer information. According to Internet Trends, consumers spend 25 percent of their time on mobile devices, compared to 22 percent on desktop computers. In addition, U.S. mobile ad revenues reached a 66 percent increase in 2015, compared to a 5 percent increase in desktop revenues.