There are several tips, tricks, do’s and don’ts to follow in order to have a successful inbound marketing campaign. This detailed list will help you get the most out of your campaign, regardless of whether you’re using Google AdWords, Facebook Ads, Bing Ads, Google Analytics, conversion tracking or — hopefully — some combination of all of the above.
Advertising has been an ever-changing industry since its earliest days, and there’s no exception in today’s digitally driven landscape. While your business may rely on some tried and true digital marketing strategies that brought you success in 2015, it’s essential to stay up to date on new trends, too. Here are four of the biggest trends we’re seeing for the first quarter of 2016.
Anyone in the digital advertising community knows that programmatic advertising is a force to be reckoned with. Media buyers are fully aware of programmatic advertising’s capabilities to efficiently buy ad inventory based on their target audience across a large scope of digital platforms. As 2016 builds its own momentum, let’s look at how programmatic advertising progressed in 2015 and what trends are to come in the upcoming year.
Digital marketing underwent an enormous transformation in 2015, with businesses taking advantage of social media, mobile advertising and marketing automation software to increase the visibility of their brands and generate new leads.
Technology has changed the way that users interact with media and content, with users coming to expect content that is directly tailored to their needs and desires. A new wave of content and digital marketing has been brought about by these changes in the way technology is used, from the advent of the Internet to the dominance of social media and the rapid growth of mobile devices.