While there are some standard success metrics, such as impressions, clicks, cost per acquisition and other online marketing industry standards that are commonplace in nearly every digital analytics program, there are plenty of other dimensions that are often overlooked. What’s more, the world of Internet advertising and marketing changes constantly, so keeping up with — and staying ahead of — the industry standards is one of the characteristics that ensures you and your team’s products stand out from the competition.
One of the largest conundrums in advertising today deals with the benefits of paying for ads on social media. Companies often wonder if it is better to pay for the ads or just use the free services of social media providers. Advertisers have taken many approaches in recent years, as social media has become a powerful and important tool in reaching consumers. It is important to look at the trends in digital marketing in order to determine whether one strategy is truly better than the other.
Pay-per-click (PPC) advertising has long been a staple in many companies’ marketing strategies. From Google results pages to YouTube videos, these ads allow marketers to promote their product directly to those most likely interested in it. With the growing popularity of ad blockers, however, this is quickly changing. Consumers can now get rid of most ads, which now means new marketing plans need to be developed. However, before you make any rash decisions and start pulling from you ad budget, read this article.
This week in AdTech: In the words of Jon Snow “winter is coming, so strategize your digital marketing campaigns” (I may be paraphrasing a bit).
Demand-side platforms (DSPs) are the future of online digital advertising, why? Because they solve a pressing resource problem that plagues online advertisers. Traditionally, online advertising has been handled using a variety of systems, such as pay-per-click on Google and ads on high traffic websites such as Facebook, Bing and Instagram.