Industry Updates

Street Fight NYC 2015

Conference attendees are starting to arrive at Three Sixty. Stop by our booth (#1) and say hello to the team.

Matchcraft SIINDA 2015

Prague (October 16, 2015) – MatchCraft is thrilled to have won two awards recognizing industry excellence at SIINDA 2015 (Search and Information Industry Association). We took home the top prize in the technology category for our AdVantage Platform, the industry’s leading platform built for digital marketing companies that offer search, display, remarketing, and social campaigns to advertisers.

In this week’s AdTech Roundup: In anticipation for the holiday season, Google has made a number of enhancements to PLAs and Shopping Campaigns– some of these changes include: a Shopping Assortment Report, “Store Only” products and the elimination of promotional text. Also, if you have a Wix built website you may have noticed the lack of love it has received from Google as a search engine.

This week in the AdTech Roundup: Google introduces a handy addition of two new buttons makes navigating keyword performance reporting much quicker.

This week in AdTech: Over a year ago Google launched it’s callout extensions, and this week they announced a dynamic version that will automatically pull information about the business and products into text ads.

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