Industry Updates

This week in AdTech: Google implements YouTube TrueView into the AdWords fold, now allowing campaign managers a central platform for search, display, shopping and video ads; this leads the way for a discussion into the huge opportunities that YouTube video ads present to digital advertisers.

This week in the ADTECH Roundup we cover Google’s re-branding and how they’re changing more than just the logo; it is part of a bigger picture that includes-but is not limited to- a new UI for its mobile search results.

Mobile responsiveness is becoming a global norm since the increase in smartphone usage and Google’s announcement that a non-responsive site will result in a lower Quality Score; but, there are more elements to be incorporated to ensure a solid search position.

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The 2015 Americas Prospective Partner Summit, will be taking place tomorrow- Tuesday, August 25th through Thursday, August 27th in Miami. The summit will kick off with an informal welcome reception/cocktail hour on August 25th at 6PM, and end after lunch reception on Thursday, August 27th.

Google continues to innovate as they add a full suite of bidding options to the Google Shopping unit, these additions are said to help further optimize for ROAS.

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