Industry Updates
The 2015 Americas Prospective Partner Summit, will be taking place tomorrow- Tuesday, August 25th through Thursday, August 27th in Miami. The summit will kick off with an informal welcome reception/cocktail hour on August 25th at 6PM, and end after lunch reception on Thursday, August 27th.
Google continues to innovate as they add a full suite of bidding options to the Google Shopping unit, these additions are said to help further optimize for ROAS.
Upwards of $1 trillion: That’s how much a recent study by Marchex says mobile “click-to-call” commerce is worth right now.
Google is rolling out new features and functions within AdWords that are said to improve the process of campaign management.
If you’re planning to attend Google’s 2015 EMEA Prospective Partners Conference tomorrow (June 23) at the St Martins Lane Hotel in London, feel free to stop by the MatchCraft table.