Industry Updates

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The 2015 Americas Prospective Partner Summit, will be taking place tomorrow- Tuesday, August 25th through Thursday, August 27th in Miami. The summit will kick off with an informal welcome reception/cocktail hour on August 25th at 6PM, and end after lunch reception on Thursday, August 27th.

Google continues to innovate as they add a full suite of bidding options to the Google Shopping unit, these additions are said to help further optimize for ROAS.

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Upwards of $1 trillion: That’s how much a recent study by Marchex says mobile “click-to-call” commerce is worth right now.

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Google is rolling out new features and functions within AdWords that are said to improve the process of campaign management.

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If you’re planning to attend Google’s 2015 EMEA Prospective Partners Conference tomorrow (June 23) at the St Martins Lane Hotel in London, feel free to stop by the MatchCraft table.

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