Industry Updates

Improve SEO and SEM

If you’re a business decision maker or marketer, you’re surely familiar with Search Engine Optimization (SEO), even at a high level. But are you familiar with Search Engine Marketing (SEM) and do you understand how SEM and SEO work together to improve your marketing strategy and your ability to get found by users across the web?

Google Roundup

Our latest roundup of all the Google updates you need to know about.

Matchcraft Awards SIINDA

At the Search & Information Industry Association (SIINDA) Media Conference held in Dubrovnik, Croatia this week, MatchCraft was awarded two Platinum Industry Excellence Awards. This is MatchCraft’s third time being recognized at the conference.

Understanding the Basics of Google VC FB Ad Auctions

So, you may consider yourself pretty darn savvy when it comes to Google Ads. But what about Facebook ads?

6 Advanced Google Analytics Hacks

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. It’s estimated that anywhere from 30 to 50 million websites use it, arguably making it the leader in its space.

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