Industry Updates

Google Roundup

Our latest roundup of all the Google updates you need to know about.

Matchcraft Awards SIINDA

At the Search & Information Industry Association (SIINDA) Media Conference held in Dubrovnik, Croatia this week, MatchCraft was awarded two Platinum Industry Excellence Awards. This is MatchCraft’s third time being recognized at the conference.

Understanding the Basics of Google VC FB Ad Auctions

So, you may consider yourself pretty darn savvy when it comes to Google Ads. But what about Facebook ads?

6 Advanced Google Analytics Hacks

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. It’s estimated that anywhere from 30 to 50 million websites use it, arguably making it the leader in its space.

Programmatic Advertising

Programmatic ad spending has been increasing since its first introduction into digital marketing strategies; this is made evident in Nanigans report that shows a $15.43 billion total programmatic spend for 2015. This caliber of spending places programmatic ads at 59 percent of the digital advertising display market, rushing past traditional paid ads.