Award Winning Support for SMBs during COVID-19
Creator of leading digital ad platform, AdVantage, recognized with three Innovation & Service Awards for Supporting SMBs during COVID-19
Santa Monica, Calif. (Oct. 14, 2020) – The European organization SIINDA (Search & Information Industry Association), has recognized MatchCraft’s innovative approach to supporting local businesses with three awards; a Gold Award for Local Search Innovation - Technology Partner, a Gold Award for Technical Innovation - Technology Partner, and a Silver Award for Master Innovation - Technology Partner, at this year’s Digital Marketing & Innovation Awards - Supporting SMBs (small & medium businesses) during COVID-19. The Digital Marketing & Innovation Awards ceremony, the culmination of SIINDA’s three day “The Universe of Opportunity” event, was hosted virtually and recognized member organizations whose technical or service innovations helped support SMBs during the COVID-19 crisis. The independent judging panel was a mix of media professionals and industry experts from across the European continent.
Local businesses across the globe have been hard hit during the COVID-19 pandemic. Faced with pressure to adapt to rapidly changing consumer behavior, successful local business owners have leaned on their partners within the advertising industry to help redefine their approach to business. MatchCraft’s 22 years of expertise in the local advertising space proved valuable to their reseller and agency partners. The organization’s cross-departmental response to the crisis incorporated innovations in technology, taxonomy, communication, and client engagement to deliver impactful solutions to their partners and the local merchants they serve.
“Throughout the pandemic, the team at MatchCraft has remained focused on supporting the needs of local merchants through our reseller partners,” says Sandy Lohr, MatchCraft’s CEO. “I am immensely proud of our team for consistently delivering solutions, both technical and service oriented, that demonstrate our understanding of the needs of the local business community. To be recognized by our partners at SIINDA for our efforts this year is truly humbling.”
SIINDA (Search & Information Industry Association) is the leading Europe based non-profit association bringing together companies in the search (digital, mobile, print, vertical directories and platforms), information, and telecommunication sectors as well as businesses providing “on-demand” services. Members include some of Europe’s greatest digital companies and minds.
MatchCraft provides a best-in-class marketing platform that enables companies to successfully sell and manage search, display, and social campaigns for their advertisers. Unlike other marketing technology platforms, MatchCraft’s platform AdVantageTM helps organizations efficiently manage campaigns of all sizes, enabling clients to deliver spectacular results to their advertisers. MatchCraft’s sophisticated real-time bidding algorithms, and team of digital marketing enthusiasts, work relentlessly to deliver exceptional ROI for merchants around the world. MatchCraft has headquarters in the heart of “Silicon Beach,” in Santa Monica, Calif., with additional offices in The Netherlands, India, and Brazil. For digital marketing news, advice and to stay in the loop on product rollouts, follow MatchCraft on Facebook, MatchCraft on Twitter, or visit www.MatchCraft.com
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