Consumers are becoming increasingly digital focused, and so too are B2B buyers and both are signaling a demand for self-serve in ways they never have before. Spurred on by pandemic-related lock-downs as well as the increasingly digital native workforce, the need for resellers and agencies to provide their customers with self-service advertising solutions is apparent.
With more than 2.8 billion monthly active users, it is undeniable that paid ads on Facebook are a key component of local marketing for SMBs. Using MatchCraft’s social solutions, resellers and their advertisers benefit from the reach and connectivity of Facebook and Instagram plus the features and functionality that make AdVantage Social even stronger than placing ads directly through Facebook.
MatchCraft’s AdVisorTM Taxonomy is a proprietary & localized keyword and ad copy library that supports more than 20 languages and dialects across 44 countries. It’s the key to creating campaigns that match the right search queries with the right merchants – and to doing so efficiently, in a repeatable and scalable manner.