Product News
MatchCraft’s focus has always been on making digital advertising intuitive by providing best-in-class ad automation solutions within our proprietary adVantage platform.
MatchCraft’s Automated Responsive Search Ads (RSA) are a great example of our ongoing commitment to offering digital advertising at scale to our reseller and agency clients.
Digital advertising is all about gauging campaign performance, measuring results based on relevant parameters, and optimizing ads for maximum ROI. Using Google Analytics data, MatchCraft can provide both conversion attribution and conversion-based optimization to our reseller and agency clients.
Like many individuals and organizations across the globe, MatchCraft has been faced with unprecedented challenges in 2020. The teams at MatchCraft came together in unique ways to provide our reseller and agency partners with solutions that would prove beneficial to both our partners and the local business community.
Digital advertising can time be consuming and overwhelming for both advertisers and the resellers & agencies managing their accounts. MatchCraft’s goal is always to ensure that our reseller and agency clients are able to not only manage their advertisers’ campaigns at scale but also offer them the latest and best in ad-tech directly via MatchCraft’s white-labeled platform adVantage. adVantage’s Responsive Display Ads feature is a good example of that.
MatchCraft’s focus is always on making selling & provisioning digital campaigns scalable for our reseller & agency clients. adVantage’s Estimator has been designed keeping this need in mind.