Product News

2020 lookback

Another few weeks and we will be in the new year. But before 2020 is officially over, we want to take a quick look at the year that was.

This year our incredible team, powered through all the hurdles that came across as a result of the pandemic and, was able to offer 7 product releases to our reseller and agency clients. These 7 releases added 59 new features to our adVantage platform!  

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2020 has been unexpected in many ways but the one thing that has remained unchanged is MatchCraft’s drive to constantly introduce new tools and features to better help our reseller and agency clients serve their local merchants. 

One of the latest feature additions to adVantage is a great example of it - the Social Estimator tool. 

Responsive Search Ads

MatchCraft’s focus has always been on making digital advertising intuitive by providing best-in-class ad automation solutions within our proprietary adVantage platform. 

MatchCraft’s Automated Responsive Search Ads (RSA) are a great example of our ongoing commitment to offering digital advertising at scale to our reseller and agency clients.

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Digital advertising is all about gauging campaign performance, measuring results based on relevant parameters, and optimizing ads for maximum ROI. Using Google Analytics data, MatchCraft can provide both conversion attribution and conversion-based optimization to our reseller and agency clients.

Covid Respose Whitepaper

Like many individuals and organizations across the globe, MatchCraft has been faced with unprecedented challenges in 2020. The teams at MatchCraft came together in unique ways to provide our reseller and agency partners with solutions that would prove beneficial to both our partners and the local business community.

 

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