Product News

Covid Respose Whitepaper

Like many individuals and organizations across the globe, MatchCraft has been faced with unprecedented challenges in 2020. The teams at MatchCraft came together in unique ways to provide our reseller and agency partners with solutions that would prove beneficial to both our partners and the local business community.

 

Negative Keyword Conflict

 

Digital advertising can time be consuming and overwhelming for both advertisers and the resellers & agencies managing their accounts. MatchCraft’s goal is always to ensure that our reseller and agency clients are able to not only manage their advertisers’ campaigns at scale but also offer them the latest and best in ad-tech directly via MatchCraft’s white-labeled platform adVantage. adVantage’s Responsive Display Ads feature is a good example of that.

Negative Keyword Conflict

 

MatchCraft’s focus is always on making selling & provisioning digital campaigns scalable for our reseller & agency clients. adVantage’s Estimator has been designed keeping this need in mind. 

Localization

MatchCraft's Native Language Consultants don't just translate existing copy, they create localized variations and distinct sets of keywords and ad copy specific to each language and dialect. Learn more about why our team considers localization so critical to successful campaigns.

MatchCraft's CEO, Sandy Lohr

 

Remember the difference between a boss and a leader; a boss says “Go!” – a leader says “Let’s go!” ~E.M. Kelly

The above quote describes MatchCraft’s CEO, Sandy Lohr’s, management style to the T. 

Sandy has been a part of the local media space for more than 35 years and under Sandy’s leadership, MatchCraft has nearly doubled its revenues and now serves clients in 44 countries with campaigns in 22 languages. adVantage, MatchCraft’s proprietary platform, has evolved from being simply a paid search platform to a multi-channel platform offering search, social and display advertising.

So, let’s meet our CEO, Sandy Lohr! 

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