Product News

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At MatchCraft we take campaign management very seriously – and our adVantage™ platform was designed to make optimization easier and more effective. Our automated bid management, precise budget pacing, detailed data reporting, and a full suite of tools enable campaign managers to achieve the maximum return for their advertisers. 

MatchCraft’s adVantage platform features functionality designed to maximize your advertiser’s digital media spend. The functionality native to the adVantage platform includes features not available when placing with the publishers directly and is designed to improve both performance and operational efficiency.

20th Anniversary Matchcraft

It’s the year we’ve been anticipating—we officially turn the ripe age of 20, and we plan to celebrate it all year long!

Managing Negative Keywords 

Search marketing managers spend a lot of time deciding which keywords they should include in a campaign. But negative keywords – terms that are specifically excluded from campaigns – deserve equal attention.

Reduce SMB Churn

All companies that sell digital marketing services to SMBs share one common frustration: customer churn and how to reduce churn rate. Local search analyst Greg Sterling puts the average annual churn rate for search marketing clients at or above 50 percent, with some companies seeing churn rates even higher.

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