MatchCraft’s adVantage platform features functionality designed to maximize your advertiser’s digital media spend. The functionality native to the adVantage platform includes features not available when placing with the publishers directly and is designed to improve both performance and operational efficiency.
It’s the year we’ve been anticipating—we officially turn the ripe age of 20, and we plan to celebrate it all year long!
Search marketing managers spend a lot of time deciding which keywords they should include in a campaign. But negative keywords – terms that are specifically excluded from campaigns – deserve equal attention.
All companies that sell digital marketing services to SMBs share one common frustration: customer churn and how to reduce churn rate. Local search analyst Greg Sterling puts the average annual churn rate for search marketing clients at or above 50 percent, with some companies seeing churn rates even higher.