Product News

Yelp Launch

MatchCraft’s promise to our reseller & agency clients, and their advertisers, has always been to provide the best that ad-tech has to offer. The highest-rated advertising platforms, battle-tested technology and excellent client service. 

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Google’s free analytics tool, Google Analytics, offers an in-depth view into the way people are engaging with a website. It also provides details about online sales and conversions via Goals. Using this Google Analytics data, MatchCraft can provide both conversion attribution and conversion-based optimization to our reseller and agency clients. Download the whitepaper below to learn about MatchCraft's Standard & Enhanced Analytics offerings. 

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adVantage’s Merchant Center has been designed keeping the needs of resellers and agencies in mind. The Merchant Center is an easy-to-use, interactive dashboard that gives you unmatched visibility and control over your advertisers’ campaigns. To learn more about our white-labeled, merchant-facing, reporting tool download the whitepaper below. 

Negative Keyword Conflict

MatchCraft’s adVantage platform has been designed to make campaign setup & management intuitive, time & cost-effective and thus, scalable. Within adVantage there are many efficiency tools and features available to both our reseller and agency clients’ sales teams and campaign managers.

One such feature is the ability to clone existing campaigns between existing adVantage accounts, to new adVantage accounts and across markets.

Negative Keyword Conflict

Customers today want products and services to be available at the touch of a button. Adding call-in information in ads is a great way to fulfill that need. However, just drawing in customer calls is not enough; to fully understand and subsequently, maximize the potential of paid advertising, it is important to assess both the quantity and quality of leads coming in. This is where Call Tracking comes in! 

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