Customers today want products and services to be available at the touch of a button. Adding call-in information in ads is a great way to fulfill that need. However, just drawing in customer calls is not enough; to fully understand and subsequently, maximize the potential of paid advertising, it is important to assess both the quantity and quality of leads coming in. This is where Call Tracking comes in!
Another few weeks and we will be in the new year. But before 2020 is officially over, we want to take a quick look at the year that was.
This year our incredible team, powered through all the hurdles that came across as a result of the pandemic and, was able to offer 7 product releases to our reseller and agency clients. These 7 releases added 59 new features to our adVantage platform!
2020 has been unexpected in many ways but the one thing that has remained unchanged is MatchCraft’s drive to constantly introduce new tools and features to better help our reseller and agency clients serve their local merchants.
One of the latest feature additions to adVantage is a great example of it - the Social Estimator tool.
MatchCraft’s focus has always been on making digital advertising intuitive by providing best-in-class ad automation solutions within our proprietary adVantage platform.
MatchCraft’s Automated Responsive Search Ads (RSA) are a great example of our ongoing commitment to offering digital advertising at scale to our reseller and agency clients.
Digital advertising is all about gauging campaign performance, measuring results based on relevant parameters, and optimizing ads for maximum ROI. Using Google Analytics data, MatchCraft can provide both conversion attribution and conversion-based optimization to our reseller and agency clients.