Sales + Training

Custom Intent

When consumers are actively looking for a product or service, not only do they use search engines, but they also engage with content, like product specs and reviews, across the internet. Google’s Display Network provides campaign managers the ability to leverage these audiences for their advertisers’ businesses. Many different targeting options can be used to reach potential buyers on the Display network, including Custom Intent audiences.

Structured Snippets

What are Structured Snippets? 

Structured Snippets are extensions that can be added to your advertisers’ search ads on both Google & Bing. They can be used to highlight specific characteristics of the advertisers’ products and services that differentiate them from their competitors. The goal is to provide more information about your advertisers’ businesses and by doing so, draw in more potential customers.

Audience targeting its importance

When using online advertising to promote your advertisers’ products/services it is important to use their advertising budgets to target the correct audiences. 

Benefits of Bing Syndication

MatchCraft offers Bing’s Syndication Network as a part of the Bing Search offering in our adVantage platform.

Google My Business x adVantage

Our aim at MatchCraft is to simplify campaign management for our resellers and agency clients and their advertisers. Every feature on our platform adVantageTM is designed keeping that goal in mind.