Keyword research may be the most critical aspect of digital marketing and search. The ability to rank for the right keywords – and attract the right audience – can transform your business.
If you’re a new to the concept, Google Ads bid adjustments allow you to decide how (what device), where (geo-location) and when (ad scheduling) your ads will show.
There’s no doubt about it – it is a crowded world when it comes to paid search. Advertisers are fighting a tidal wave of competition and easily distracted viewers, all while trying to keep their ad spend in a reasonable range.
We know digital advertising agencies have many platforms to choose from; it’s a crowded market. But we also know digital marketing is a tough place, with crowded margins, high-pressure to perform, and clients who come with equally-high expectations.
It’s that time of year, once again, when holiday shoppers flood the web and hit the streets in search of the best holiday gifts and deals. It will be difficult to beat last year’s shopping spree: spending was at an all-time high at a whopping $184 billion.