Even with all the data showing that consumers increasingly rely on online search to make purchase decisions, some local business owners still resist spending money on search marketing. Handling objections to search marketing is an important skill for digital sales teams.
We’re headed to Dubrovnik, Croatia for the 2018 SIINDA Local Search Summit. Will we see you there?
Ask most small business owners how they feel about online advertising and you’ll get a pretty consistent response: Overwhelmed. They know they need to be investing in it, they know they can’t ignore it, and they suspect they don’t know how to do it right.
Who doesn’t enjoy a good offer? That’s right – no one! That’s why search engines rolled out a form of ad extensions, called “Callouts”.
Display ads are everywhere, from social media feeds and entertainment websites to newspapers and online magazines. But for their massive popularity, a lot of companies struggle to get a decent conversion rate to justify all of their efforts (and ad spend coming up with advertising ideas).