Marketers who work with local businesses spend a lot of time and energy these days tracking and optimizing call-based conversions. And that’s as it should be: With more consumers using mobile devices than desktop computers when looking for local information, most local businesses now favor phone calls over clicks as their conversion of choice.
Digital marketers face a lot of opportunities, but along with that comes tradeoffs.
Can we all agree on one thing? Landing pages are a big deal. They act like a giant net, capturing traffic from lead generation effort, click-throughs, email marketing and more.
Q: Is it true that Google is migrating location extensions to Google My Business, and is automatically creating Google My Business accounts? Why are they doing this and what do I need to know?
Facebook has come into its own as a major player in the digital advertising space. While Google and Bing dominate search advertising—no surprise there—Facebook has crept up the ranks to take the throne in the display category.