The ad blocker saga continues for advertising. As you know, ad blocking has been on the rise for some time now. And when we last updated you, we had suggested a slew of creative solutions that you could experiment with to hopefully circumvent the problem.
Dynamic Keyword Insertion occurs when a completely random, obscure search is thrown back in your face—in the form of a precisely worded ad.
Halloween is so much more than corny ghost movies. It marks the official kick-off of holiday advertising. That’s right. Gone are the soft summer leagues—see ya, board shorts—and now things are getting monstrously serious. (See what we did there?)
If you’re a digital marketing geek, you’ll nod in agreement when we say that part of the fun in what we do is the never-ending opportunity for optimization.