According to a recent report from Hanapin the advertising world is looking bright for pay-per-click advertising. Text ads, remarketing and mobile ads have exceeded many expectations in 2015, leading to higher budgets for 2016.
The digital age is always evolving. Whether clients are adept at online advertising or new to digital campaign management, it’s sometimes difficult to help them understand exactly where they are getting an ROI on their campaign dollars. The MatchCraft Estimator tool alleviates these challenges by allowing sales teams to accurately determine the performance of a campaign by entering the preferred budget that a client is looking to spend.
Pay-per-click (PPC) advertising campaigns can be extremely effective in driving traffic to your website or landing pages. When setup and managed correctly, they should result in conversions—new leads and more sales. Unfortunately, this profitable scenario doesn’t always hold true. If your PPC campaigns are not making a significant difference in lead generation and closing sales, start looking for the reason behind the poor performance.
Search engine marketing campaigns can be overwhelming to handle completely in-house, especially if you aren’t using a platform that provides you with features to cut down on the more monotonous aspects of handling SEM and PPC campaigns.
How does the European market differ from the U.S. when it comes to providing and using digital marketing services?