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At the end of the day, every business that spends money on search marketing needs to answer the same question: Is my search campaign working?

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How can large publishers and media companies grow their digital marketing services business with SMBs? MatchCraft Senior Vice President of Business Development Brad Petersen offers three strategic tips based on his decades of sales management experience in local marketing.

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How automated bidding and lookalike data help lower CPA for small business advertisers

30 Day Campaign Optimization Checkup e1433526593355

When a new search advertising campaign launches on MatchCraft’s AdVantage platform, our campaign managers typically review the initial setup and then let it run undisturbed for 3-4 weeks to let the system gather data before the next round of optimizations.

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Taxonomy: Although the primary meaning refers to the scientific classification of organisms, it’s a term that also comes up often in discussions of to the technological backbone of search marketing.