MatchCraft’s AdVisorTM Taxonomy is a proprietary & localized keyword and ad copy library that supports more than 20 languages and dialects across 44 countries. It’s the key to creating campaigns that match the right search queries with the right merchants – and to doing so efficiently, in a repeatable and scalable manner.
adVantage’s Merchant Center has been designed keeping the needs of resellers and agencies in mind. The Merchant Center is an easy-to-use, interactive dashboard that gives you unmatched visibility and control over your advertisers’ campaigns. To learn more about our white-labeled, merchant-facing, reporting tool download the whitepaper below.
Our partner, Microsoft Ads, recently published a case study featuring MatchCraft and our client Infoserve. The case study dives into the positive results seen by Infoserve, and its local advertisers, as a result of using MatchCraft’s proprietary technology to automate and scale their Microsoft Advertising campaigns.
Google’s free analytics tool, Google Analytics, offers an in-depth view into the way people are engaging with a website. It also provides details about online sales and conversions via Goals. Using this Google Analytics data, MatchCraft can provide both conversion attribution and conversion-based optimization to our reseller and agency clients. Download the whitepaper below to learn about MatchCraft's Standard & Enhanced Analytics offerings.
MatchCraft’s adVantage platform has been designed to make campaign setup & management intuitive, time & cost-effective and thus, scalable. Within adVantage there are many efficiency tools and features available to both our reseller and agency clients’ sales teams and campaign managers.
One such feature is the ability to clone existing campaigns between existing adVantage accounts, to new adVantage accounts and across markets.