Price Extensions 1

One of the big benefits of online shopping is the ability to compare prices of different goods & services in real-time. According to the 2019 UPS Pulse of the Online Shopper study, 79% of customers consider price to be the most important factor to research before purchasing an item online.

RSA

Responsive Search Ads

In 2019, Google announced the launch of Responsive Search Ads. This ad format enables advertisers to provision up to 43,680 different ad variations at once, by specifying up to 15 different headlines and 4 different ad descriptions. Responsive Search Ads can also display with other extensions (e.g. callouts).

Custom Intent

When consumers are actively looking for a product or service, not only do they use search engines, but they also engage with content, like product specs and reviews, across the internet. Google’s Display Network provides campaign managers the ability to leverage these audiences for their advertisers’ businesses. Many different targeting options can be used to reach potential buyers on the Display network, including Custom Intent audiences.

localogy 2020

We are ready to kick off our 2020 conference calendar in style. First up is Localogy 20/20. 

Representing MatchCraft will be our CEO, Sandy Lohr; Marc Zaks, CRO; Brad Petersen, Senior Vice President – Business Development & Tom Maguire, Director, Business Development for North America.

cross campaign summary 1

adVantage’s Merchant Center

adVantage’s Merchant Center is a white-labeled dashboard that has been designed keeping the needs of resellers, agencies, and advertisers in mind. 

Structured Snippets

What are Structured Snippets? 

Structured Snippets are extensions that can be added to your advertisers’ search ads on both Google & Bing. They can be used to highlight specific characteristics of the advertisers’ products and services that differentiate them from their competitors. The goal is to provide more information about your advertisers’ businesses and by doing so, draw in more potential customers.