Covid Respose Whitepaper

Like many individuals and organizations across the globe, MatchCraft has been faced with unprecedented challenges in 2020. The teams at MatchCraft came together in unique ways to provide our reseller and agency partners with solutions that would prove beneficial to both our partners and the local business community.

 

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MatchCraft’s focus is always on making selling & provisioning digital campaigns scalable for our reseller & agency clients. adVantage’s Estimator has been designed keeping this need in mind. 

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DanAds partners with MatchCraft to meet demand for self-service social media advertising


The partnership enables advertisers to buy and manage social media ad campaigns via DanAds’ self-service advertising platforms without the need for human interaction.

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Digital advertising can time be consuming and overwhelming for both advertisers and the resellers & agencies managing their accounts. MatchCraft’s goal is always to ensure that our reseller and agency clients are able to not only manage their advertisers’ campaigns at scale but also offer them the latest and best in ad-tech directly via MatchCraft’s white-labeled platform adVantage. adVantage’s Responsive Display Ads feature is a good example of that.

Localization

MatchCraft's Native Language Consultants don't just translate existing copy, they create localized variations and distinct sets of keywords and ad copy specific to each language and dialect. Learn more about why our team considers localization so critical to successful campaigns.

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MatchCraft’s CEO Sandy Lohr recently had a conversation with Gordon Henry of Thryv, to discuss trends in digital advertising, the state of the economy, and how the pandemic has affected how consumers will purchase goods and services in the future. 

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