Google’s free analytics tool, Google Analytics, offers an in-depth view into the way people are engaging with a website. It also provides details about online sales and conversions via Goals. Using this Google Analytics data, MatchCraft can provide both conversion attribution and conversion-based optimization to our reseller and agency clients. Download the whitepaper below to learn about MatchCraft's Standard & Enhanced Analytics offerings.
MatchCraft’s adVantage platform has been designed to make campaign setup & management intuitive, time & cost-effective and thus, scalable. Within adVantage there are many efficiency tools and features available to both our reseller and agency clients’ sales teams and campaign managers.
One such feature is the ability to clone existing campaigns between existing adVantage accounts, to new adVantage accounts and across markets.
Another few weeks and we will be in the new year. But before 2020 is officially over, we want to take a quick look at the year that was.
This year our incredible team, powered through all the hurdles that came across as a result of the pandemic and, was able to offer 7 product releases to our reseller and agency clients. These 7 releases added 59 new features to our adVantage platform!
adVantage’s Merchant Center has been designed keeping the needs of resellers and agencies in mind. The Merchant Center is an easy-to-use, interactive dashboard that gives you unmatched visibility and control over your advertisers’ campaigns. To learn more about our white-labeled, merchant-facing, reporting tool download the whitepaper below.
Customers today want products and services to be available at the touch of a button. Adding call-in information in ads is a great way to fulfill that need. However, just drawing in customer calls is not enough; to fully understand and subsequently, maximize the potential of paid advertising, it is important to assess both the quantity and quality of leads coming in. This is where Call Tracking comes in!
2020 has been unexpected in many ways but the one thing that has remained unchanged is MatchCraft’s drive to constantly introduce new tools and features to better help our reseller and agency clients serve their local merchants.
One of the latest feature additions to adVantage is a great example of it - the Social Estimator tool.