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Now is a great time to take a fresh look at your search campaigns and make sure everything is clean, well organized and ready for the brand new year. We asked MatchCraft’s campaign management experts which optimizations they’re looking at right now.

dorab blog e1433526944536

What’s ahead in the world of search marketing for small businesses in 2015? We asked MatchCraft co-founder and Chief Science Officer Dorab Patel to share his take on the future.

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We’re less than an hour away from the start of LEADING IN LOCAL: Interactive Local Media, BIA/Kelsey’s flagship conference (December 3-5, San Francisco).

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The MatchCraft team continues to grow. Say hello to our most recent additions:

priscilla camp tools

Based on feedback and wish lists from the SEM specialists who use MatchCraft’s AdVantage platform daily, we’ve released a number of new features in our AdVantage platform to help our clients save time and optimize their advertisers’ campaigns more efficiently.

bobhoff

As Director of Account Management, Bob is building MatchCraft’s account management team, an organization with new hires as well as the the company’s existing staff.