Prague (October 16, 2015) – MatchCraft is thrilled to have won two awards recognizing industry excellence at SIINDA 2015 (Search and Information Industry Association). We took home the top prize in the technology category for our AdVantage Platform, the industry’s leading platform built for digital marketing companies that offer search, display, remarketing, and social campaigns to advertisers.
We are excited to welcome Chad Palsulich to the MatchCraft engineering team! Chad has joined the team as a software engineer and is responsible for continuing to evolve the platform architecture and develop new features and functionality to better support our partners.
When you’re managing multiple search engine marketing (SEM) campaigns, you need an efficient order entry system to stay on top of your online advertising. MatchCraft has introduced the Order Entry Wizard to make this process easy, flexible, fast and user friendly. That way, you can focus on the important parts of your business and leave the busywork to the computers.
In this week’s AdTech Roundup: In anticipation for the holiday season, Google has made a number of enhancements to PLAs and Shopping Campaigns– some of these changes include: a Shopping Assortment Report, “Store Only” products and the elimination of promotional text. Also, if you have a Wix built website you may have noticed the lack of love it has received from Google as a search engine.
This week in the AdTech Roundup: Google introduces a handy addition of two new buttons makes navigating keyword performance reporting much quicker.