Last month, while The Hunger Games movie played on the big screens, we held our own Hunger Games competition right here in our Santa Monica headquarters.
Based on feedback and wish lists from the SEM specialists who use MatchCraft’s AdVantage platform daily, we’ve released a number of new features in our AdVantage platform to help our clients save time and optimize their advertisers’ campaigns more efficiently.
Now is a great time to take a fresh look at your search campaigns and make sure everything is clean, well organized and ready for the brand new year. We asked MatchCraft’s campaign management experts which optimizations they’re looking at right now.
What’s ahead in the world of search marketing for small businesses in 2015? We asked MatchCraft co-founder and Chief Science Officer Dorab Patel to share his take on the future.