COVID auto impact

Over the course of the pandemic, our friends at Microsoft Ads have released several trend reports, that provide valuable insight into how consumer sentiment and behavior is shifting as a result of the pandemic. Noted in this whitepaper are our key takeaways and action recommendations, pertaining to the automotive industry, as well as links to the reports themselves.

Responsive Search Ads

MatchCraft’s focus has always been on making digital advertising intuitive by providing best-in-class ad automation solutions within our proprietary adVantage platform. 

MatchCraft’s Automated Responsive Search Ads (RSA) are a great example of our ongoing commitment to offering digital advertising at scale to our reseller and agency clients.

OMG National

Breaking sales records month over month, the team at OMG National relies on MatchCraft's adVantage technology for efficiencies of scale. 

SMB Digital Outlook

 

In October, Localogy's President, Bill Dinan joined our team during the monthly all-staff meeting to share Localogy's finding on the expected recovery timeline for SMBs and their revised outlook towards digital as a result of the COVID-19 lockdowns.

Take a look at our infographic to see the key statistics that were discussed. 

Pandemic Europe

 

The pandemic has adversely impacted business owners throughout the world and the uncertainty, about how soon businesses will be able to bounce back from the effect of the lockdowns, still looms heavy in everyone’s minds. 

Negative Keyword Conflict

 

Digital advertising is all about gauging campaign performance, measuring results based on relevant parameters, and optimizing ads for maximum ROI. Using Google Analytics data, MatchCraft can provide both conversion attribution and conversion-based optimization to our reseller and agency clients.

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