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Headlines that caught our eye recently:

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Welcome to our Merchant Spotlight series. This is the first in a series of posts looking at before-and-after results of local business search campaigns.

AdVisor

Taxonomy: Although the primary meaning refers to the scientific classification of organisms, it’s a term that also comes up often in discussions of to the technological backbone of search marketing.

30 Day Campaign Optimization Checkup e1433526593355

When a new search advertising campaign launches on MatchCraft’s AdVantage platform, our campaign managers typically review the initial setup and then let it run undisturbed for 3-4 weeks to let the system gather data before the next round of optimizations.

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Next week the MatchCraft team will be at the Search & Information Industry Association (Siinda) 2015 Spring Conference in Dublin (March 18-20).

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Mother Nature denied Mumbai-based MatchCraft software engineer Kuntal Joisher his first try at summiting Mount Everest, the world’s highest peak. Now he’s getting ready for a second attempt – and we’re both awed and excited by his passion. We asked Kuntal to share his Everest story.

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