Taxonomy: Although the primary meaning refers to the scientific classification of organisms, it’s a term that also comes up often in discussions of to the technological backbone of search marketing.
When a new search advertising campaign launches on MatchCraft’s AdVantage platform, our campaign managers typically review the initial setup and then let it run undisturbed for 3-4 weeks to let the system gather data before the next round of optimizations.
Mother Nature denied Mumbai-based MatchCraft software engineer Kuntal Joisher his first try at summiting Mount Everest, the world’s highest peak. Now he’s getting ready for a second attempt – and we’re both awed and excited by his passion. We asked Kuntal to share his Everest story.