The recent earthquake in Nepal may have happened far away, but it hit close to home for MatchCraft. Kuntal Joisher, one of our software engineers, was on Mount Everest preparing for his second summit attempt during the quake and subsequent avalanches.
Heading to the 2015 Local Search Association Conference in Hollywood, California next week? Don’t miss MatchCraft CTO Alex Dionysian’s presentation, Call Conversion Optimization: Generating More “Good Calls” during the tactical workshops on Monday April 20.
Here’s the second installment in our Merchant Spotlight series, where we look at before-and-after results of local search campaigns.
When a new search advertising campaign launches on MatchCraft’s AdVantage platform, our campaign managers typically review the initial setup and then let it run undisturbed for 3-4 weeks to let the system gather data before the next round of optimizations.