If you’re a business decision maker or marketer, you’re surely familiar with Search Engine Optimization (SEO), even at a high level. But are you familiar with Search Engine Marketing (SEM) and do you understand how SEM and SEO work together to improve your marketing strategy and your ability to get found by users across the web?
If you’re a new to the concept, Google Ads bid adjustments allow you to decide how (what device), where (geo-location) and when (ad scheduling) your ads will show.
We know digital advertising agencies have many platforms to choose from; it’s a crowded market. But we also know digital marketing is a tough place, with crowded margins, high-pressure to perform, and clients who come with equally-high expectations.
Keyword research may be the most critical aspect of digital marketing and search. The ability to rank for the right keywords – and attract the right audience – can transform your business.
There’s no doubt about it – it is a crowded world when it comes to paid search. Advertisers are fighting a tidal wave of competition and easily distracted viewers, all while trying to keep their ad spend in a reasonable range.
Our latest roundup of all the Google updates you need to know about.