2020 has been a year of many changes and one of the biggest shifts has been seen in shopper behavior - and the way business owners have adapted to meet the new demands of these new COVID-conscious customers.
So, as the holiday season begins, we want to share some insights on new shopper behaviors and what merchants can do to succeed. Also, some tips and tricks for our reseller/agency clients managing several ad accounts at scale via our proprietary platform adVantage.
In our "COVID-19 Travel Impact" whitepaper you will find our key takeaways and actionable recommendations based on Microsoft Ads' trend reports that provide valuable insight into how consumer sentiment and behavior are shifting as a result of the pandemic.
Recently, MatchCraft's CEO, Sandy Lohr joined Thryv's Connect20 conference to talk about "The Role of Search in Running Local Businesses". She touched upon topics such as the impact of COVID-19 on consumer and search behaviors, the role search can play in helping SMBs compete with big brands and what SMBs should be focusing on in order to succeed in their local markets.
Below are a few key statistics from the presentation.
Over the course of the pandemic, our friends at Microsoft Ads have released several trend reports, that provide valuable insight into how consumer sentiment and behavior is shifting as a result of the pandemic. Noted in this whitepaper are our key takeaways and action recommendations, pertaining to the automotive industry, as well as links to the reports themselves.