MatchCraft CTO Alex Dionysian To Speak at Local Search Association Conference

April 17, 2015 · Conferences

Heading to the 2015 Local Search Association Conference in Hollywood, California next week? Don’t miss MatchCraft CTO Alex Dionysian’s presentation, Call Conversion Optimization: Generating More “Good Calls” during the tactical workshops on Monday April 20.

Dionysian will share details of his team’s recent analysis of call quality and click-to-call association based on call data captured by MatchCraft’s AdVantage platform. He previewed this analysis in a recent post on this blog (“Call Tracking and Call Conversions: Some Caveats”).

The tactical workshops are included with conference registration, but because space is limited the workshops require advance registration. See the LSA’s conference agenda to reserve your space. The conference will be held at the Loews Hollywood Hotel.

MatchCraft is also a conference sponsor, so please stop by the MatchCraft table to visit the team.

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