MatchCraft Wins Big at the Bing Partner Summit 2017
May 8, 2017 · Press Mentions
MatchCraft, a proprietary digital marketing platform for agencies and media companies working with local businesses, was honored with the reputable Growth Technology Partner of the Year (North America) award at the 2017 Global Bing Partner Summit held in Seattle, WA, USA.
The award was in recognition of MatchCraft’s ad management platform AdVantage™. The product enhancements implemented in 2016 enabled advertisers to find the best value for their ad spend using post click conversion data. Using this advanced algorithm, MatchCraft was able to increase the ad spend on Bing by 20%. Another key innovation that lead to the win was the early and quick adoption of expanded text ads which enabled resellers to easily transition their standard text ads to the new longer text format.
Receiving the award were MatchCraft’s Sandy Lohr (CEO) and Marc Zaks (CRO).
“We’re honored to be recognized by Bing for one of our cornerstone goals: providing greater value to our channel partners through improving campaign performance for the 1000s of merchants they serve,” said Sandy Lohr, MatchCraft’s CEO. “Our entire company is united in this mission and we are all pleased to receive the award.”