adVantage

matchcraft adVantage

You need an easy and efficient way to create and manage search, social, shopping and display campaigns for hundreds or thousands of small businesses at a time. And you need those campaigns to deliver superior results for your customers. That is what matchcraft's adVantage platform delivers – month after month, year after year.

matchcraft's adVantage platform is the industry’s leading search marketing platform for agency and reseller partners who manage search marketing campaigns for local businesses at scale. Our sophisticated real-time bidding algorithm creates campaigns that deliver exceptional ROI to local merchants around the world.

Example of an electronic dashboard

Example of an electronic dashboard

 

 

 

Example of an electronic dashboard

Campaign optimization dashboard

  • Automated campaign setup and provisioning get your customers’ ads onto Google Ads, Bing Ads, Facebook, and Instagram quickly and easily.
  • Budget management and hourly bidding adjustments ensure every campaign delivers maximum results with minimal human intervention.
  • Integrated call tracking, dynamic number replacement, and conversion tracking offer the insights you need to optimize campaign performance.
  • Our fully white-labeled Merchant Center integrates with Google Analytics and call tracking data and gives advertisers 24/7 reporting with true ROI analysis.
 
We succeed when our partners succeed – and everyone at matchcraft is committed to that success.

 

matchcraft's adVantage platform offers more than world-class technology. Each partner has a dedicated client engagement team that makes sure your sales and campaign management organizations are using our platform effectively. In addition to monthly check-ins and quarterly reviews, partners have direct access to matchcraft's team of experienced professionals.

 

Knowledge Center

Product News

Benefits of MatchCraft's Merchant Center

Benefits of AdVantages Merchant Center.png

adVantage’s Merchant Center has been designed keeping the needs of resellers and agencies in mind. The Merchant Center is an easy-to-use, interactive dashboard that gives you unmatched visibility and control over your advertisers’ campaigns. To learn more about our white-labeled, merchant-facing, reporting tool download the whitepaper below. 

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Industry Updates

The Impact of COVID-19 on Local Businesses in Africa & the Middle East

Covid local impact us

In July & August, our friends at BigFive Digital conducted their “Legacy of Lockdowns" survey which spanned all four of BigFive's operative regions - West Africa, East/Central Africa, South & Sub-Saharan Africa & Middle East/North Africa. The goal was to identify the impact of the COVID-19 pandemic on small businesses in those regions and the resulting changes in attitudes & behaviors.

Below are a few key statistics from the survey. 

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