adVantage

matchcraft adVantage

You need an easy and efficient way to create and manage search, social, shopping and display campaigns for hundreds or thousands of small businesses at a time. And you need those campaigns to deliver superior results for your customers. That is what matchcraft's adVantage platform delivers – month after month, year after year.

matchcraft's adVantage platform is the industry’s leading search marketing platform for agency and reseller partners who manage search marketing campaigns for local businesses at scale. Our sophisticated real-time bidding algorithm creates campaigns that deliver exceptional ROI to local merchants around the world.

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Campaign optimization dashboard

  • Automated campaign setup and provisioning get your customers’ ads onto Google Ads, Bing Ads, Facebook, and Instagram quickly and easily.
  • Budget management and hourly bidding adjustments ensure every campaign delivers maximum results with minimal human intervention.
  • Integrated call tracking, dynamic number replacement, and conversion tracking offer the insights you need to optimize campaign performance.
  • Our fully white-labeled Merchant Center integrates with Google Analytics and call tracking data and gives advertisers 24/7 reporting with true ROI analysis.
 
We succeed when our partners succeed – and everyone at matchcraft is committed to that success.

 

matchcraft's adVantage platform offers more than world-class technology. Each partner has a dedicated client engagement team that makes sure your sales and campaign management organizations are using our platform effectively. In addition to monthly check-ins and quarterly reviews, partners have direct access to matchcraft's team of experienced professionals.

 

Knowledge Center

Product News

AdVantage + Google Smart Bidding

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For more than two decades, MatchCraft has offered best-in-class marketing solutions that enable companies to successfully sell and manage search, display, social campaigns for their advertisers. MatchCraft’s sophisticated technology and team of digital marketing enthusiasts work relentlessly to power local advertising campaigns for merchants across the globe.

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Industry Updates

Yelp Economic Review Shows Promising Trends

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Living life in a pandemic-filled society has been our reality for a year and a half. Business owners have done their best to hang on through uncertainty, and it appears as though the end is in sight. As vaccine distribution continues to increase, the economic recovery we have been waiting for is within reach according to Yelp’s recent report on the second quarter of 2021. 

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