Auto - Matchcraft

Auto

adVantage Auto

A dynamic search marketing program designed for automotive dealers in an age where search engines are a key success factor in connecting consumers with the right dealers.

adAuto provides an operationally scalable solution to the automotive vertical and insightful and actionable reports to dealers.

Our fully automated platform provides budget and bid management that maximizes traffic and adjusts bids to improve ROI. It is tied with a fully integrated reporting dashboard that offers advertisers full transparency into all performance metrics.

Ads are shown based on the specific make, model and year of vehicles available in the dealer's inventory.
Custom landing pages are used to show inventory for the type of car that was searched for, as opposed to generic home pages.
Automated bid and budget management ensures steady pacing and maximum return.
Ad and URL templates customized for specific dealer’s campaign, making the solution flexible for businesses.

Utilize Inventory Filters to promote only the vehicles that are most valuable for your local car dealers

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Flexible Campaign Structure

Inventory specific ad copy and keywords created for each year, make and model

Dynamically Generated

Ads and keywords are dynamically generated and provisioned to the search engines based on the latest delivered inventory feed.

Scalable Solution

By combining dealer inventory data with dealer specific ad copy templates and keywords, AdAuto allows you to manage large volumes of auto dealer campaigns at scale

Want to see adVantage Auto in action? Schedule a demo now!

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For more than two decades, MatchCraft has offered best-in-class marketing solutions that enable companies to successfully sell and manage search, display, social campaigns for their advertisers. MatchCraft’s sophisticated technology and team of digital marketing enthusiasts work relentlessly to power local advertising campaigns for merchants across the globe.

Industry Updates

How the Pandemic Impacted Consumer Behavior

A Person shopping online with a credit card.

The pandemic triggered several changes in consumer behavior and, consequently, the marketing and sales strategies employed by brands. Gone are the days when you could expect the average consumer to reserve the majority of their shopping for the weekends. The pandemic and ensuing work-from-home situation required people to balance work, childcare, cooking, and residential chores.