Auto Auto

adVantage Auto

A dynamic search marketing program designed for automotive dealers in an age where search engines are a key success factor in connecting consumers with the right dealers.

adAuto provides an operationally scalable solution to the automotive vertical and insightful and actionable reports to dealers.

Our fully automated platform provides budget and bid management that maximizes traffic and adjusts bids to improve ROI. It is tied with a fully integrated reporting dashboard that offers advertisers full transparency into all performance metrics.

  • Ads are shown based on the specific make, model and year of vehicles available in the dealer's inventory.
  • Custom landing pages are used to show inventory for the type of car that was searched for, as opposed to generic home pages.
  • Automated bid and budget management ensures steady pacing and maximum return.
  • Ad and URL templates customized for specific dealer’s campaign, making the solution flexible for businesses.
Example of an electronic dashboard

Utilize Inventory Filters to promote only the vehicles that are most valuable for your local car dealers

 

Example of an electronic dashboard

Inventory Performance reporting available by Make and Model

Example of an electronic dashboard

 

Templated text ads make set up quick and easy

 

Knowledge Center

Product News

Importance & Benefits of Google Analytics in adVantage

Negative Keyword Conflict

 

Digital advertising is all about gauging campaign performance, measuring results based on relevant parameters, and optimizing ads for maximum ROI. Using Google Analytics data, MatchCraft can provide both conversion attribution and conversion-based optimization to our reseller and agency clients.

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Industry Updates

What We Love About the Google Ads API

Google Ads API

Yesterday morning, Google announced that their long-anticipated Google Ads API was officially moving out of Beta into general availability. The engineers at MatchCraft have been using the Google Ads API since its beta availability in 2018 and have been quite pleased with several impactful improvements over the AdWords API. Working closely with the team at Google has afforded us the opportunity to provide feedback throughout the development process. Here’s a look at some of the highlights identified by engineers Kevin Nguyen and Vipin Sharma.

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