Auto Auto

adVantage Auto

A dynamic search marketing program designed for automotive dealers in an age where search engines are a key success factor in connecting consumers with the right dealers.

adAuto provides an operationally scalable solution to the automotive vertical and insightful and actionable reports to dealers.

Our fully automated platform provides budget and bid management that maximizes traffic and adjusts bids to improve ROI. It is tied with a fully integrated reporting dashboard that offers advertisers full transparency into all performance metrics.

  • Ads are shown based on the specific make, model and year of vehicles available in the dealer's inventory.
  • Custom landing pages are used to show inventory for the type of car that was searched for, as opposed to generic home pages.
  • Automated bid and budget management ensures steady pacing and maximum return.
  • Ad and URL templates customized for specific dealer’s campaign, making the solution flexible for businesses.
Example of an electronic dashboard

Utilize Inventory Filters to promote only the vehicles that are most valuable for your local car dealers

 

Example of an electronic dashboard

Inventory Performance reporting available by Make and Model

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Templated text ads make set up quick and easy

 

Knowledge Center

Product News

Benefits of MatchCraft's Merchant Center

Benefits of AdVantages Merchant Center.png

adVantage’s Merchant Center has been designed keeping the needs of resellers and agencies in mind. The Merchant Center is an easy-to-use, interactive dashboard that gives you unmatched visibility and control over your advertisers’ campaigns. To learn more about our white-labeled, merchant-facing, reporting tool download the whitepaper below. 

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Industry Updates

The Impact of COVID-19 on Local Businesses in Africa & the Middle East

Covid local impact us

In July & August, our friends at BigFive Digital conducted their “Legacy of Lockdowns" survey which spanned all four of BigFive's operative regions - West Africa, East/Central Africa, South & Sub-Saharan Africa & Middle East/North Africa. The goal was to identify the impact of the COVID-19 pandemic on small businesses in those regions and the resulting changes in attitudes & behaviors.

Below are a few key statistics from the survey. 

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