Auto Auto

adVantage Auto

A dynamic search marketing program designed for automotive dealers in an age where search engines are a key success factor in connecting consumers with the right dealers.

adAuto provides an operationally scalable solution to the automotive vertical and insightful and actionable reports to dealers.

Our fully automated platform provides budget and bid management that maximizes traffic and adjusts bids to improve ROI. It is tied with a fully integrated reporting dashboard that offers advertisers full transparency into all performance metrics.

  • Ads are shown based on the specific make, model and year of vehicles available in the dealer's inventory.
  • Custom landing pages are used to show inventory for the type of car that was searched for, as opposed to generic home pages.
  • Automated bid and budget management ensures steady pacing and maximum return.
  • Ad and URL templates customized for specific dealer’s campaign, making the solution flexible for businesses.
Example of an electronic dashboard

Utilize Inventory Filters to promote only the vehicles that are most valuable for your local car dealers

 

Example of an electronic dashboard

Inventory Performance reporting available by Make and Model

Example of an electronic dashboard

 

Templated text ads make set up quick and easy

 

Knowledge Center

Sales & Training

What is a Custom Intent Audience?

Custom Intent

When consumers are actively looking for a product or service, not only do they use search engines, but they also engage with content, like product specs and reviews, across the internet. Google’s Display Network provides campaign managers the ability to leverage these audiences for their advertisers’ businesses. Many different targeting options can be used to reach potential buyers on the Display network, including Custom Intent audiences.

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Product News

Meet Our Client Engagement Team

Client Engagement team

MatchCraft’s proprietary & battle-tested platform, adVantage, has been helping our reseller and agency clients sell and manage digital campaigns for their local advertisers since 1998

But our platform would not be half as effective if it were not for the people maximizing the potential offered by it. We are of course talking about our Client Engagement Team. 

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Industry Updates

Creating an Engaging Culture in a Virtual-Centric Workplace

Virtual Centric Workplace 2

For many organizations the shift from in-person to virtual offices has proven challenging. Our focus on employee engagement has been a key factor in our ability to successfully transition to a fully remote team overnight. 

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