Display - Matchcraft

Display

adVantage Display

With thousands of premium sites at your fingertips, adVantage Display uses targeted display ads to build top-of-mind awareness with consumers as they navigate the web. By tapping into the Google Display Network (GDN), this solution reaches an estimated 90% of global online internet users and offers advertisers at any budget level the ability to connect with users even when they aren’t actively searching.

adVantage Display campaigns are fully integrated into the adVantage platform and require no changes to existing order entry, performance management or reporting processes. Furthermore, there are no additional technological integration needs and display campaigns can be run directly alongside paid search campaigns.

adVantage Display helps your advertisers reach potential customers throughout the buying cycle

Automated Optimization

As with adVantage Search campaigns, Display campaigns receive the full benefit of our robust, data-driven bid and budget optimization algorithms. Budgets are allocated to campaigns that deliver the highest return and bids are optimized in near real-time to ensure maximum conversion.

Efficient

adVantage Display is fully integrated into same platform used for adVantage Search, Social and Remarketing campaigns. No need to learn another platform and your advertisers can see all of their reporting in one place.

Targeted

Making full use of topic, placement, custom intent, interest and demographic targeting, adVantage Display enables your advertisers to get their message in front of the right users.

Effective

Display ads connect with customers at multiple points of the sales funnel and boost performance of paid and organic search.

Discover how adVantage Display can help you! Schedule a demo now!

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Product News

Localization & Not Just Translation - How MatchCraft’s Taxonomy Is Built

Benefits of AdVantages Merchant Center.png

MatchCraft’s AdVisor^TM Taxonomy is a proprietary & localized keyword and ad copy library that supports more than 20 languages and dialects across 44 countries. It’s the key to creating campaigns that match the right search queries with the right merchants – and to doing so efficiently, in a repeatable and scalable manner.

Industry Updates

From Do-it-for-Me to Self Serve

Self serve

Today’s digital-savvy consumers like being self-reliant - they prefer doing everything themselves from ordering groceries online to taking virtual yoga classes, hanging out with their friends over video chats, or touring new places via online tours. This DIY attitude has only been amplified due to the recent COVID-19 pandemic.