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Meet Our CEO, Sandy!

MatchCraft's CEO, Sandy Lohr

 

Remember the difference between a boss and a leader; a boss says “Go!” – a leader says “Let’s go!” ~E.M. Kelly

The above quote describes MatchCraft’s CEO, Sandy Lohr’s, management style to the T. 

Sandy has been a part of the local media space for more than 35 years and under Sandy’s leadership, MatchCraft has nearly doubled its revenues and now serves clients in 44 countries with campaigns in 22 languages. adVantage, MatchCraft’s proprietary platform, has evolved from being simply a paid search platform to a multi-channel platform offering search, social and display advertising.

So, let’s meet our CEO, Sandy Lohr! 

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Industry Updates

What We Love About the Google Ads API

Google Ads API

Yesterday morning, Google announced that their long-anticipated Google Ads API was officially moving out of Beta into general availability. The engineers at MatchCraft have been using the Google Ads API since its beta availability in 2018 and have been quite pleased with several impactful improvements over the AdWords API. Working closely with the team at Google has afforded us the opportunity to provide feedback throughout the development process. Here’s a look at some of the highlights identified by engineers Kevin Nguyen and Vipin Sharma.

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