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Product News

Why Use adVantage’s Automated Responsive Search Ads

Responsive Search Ads

MatchCraft’s focus has always been on making digital advertising intuitive by providing best-in-class ad automation solutions within our proprietary adVantage platform. 

MatchCraft’s Automated Responsive Search Ads (RSA) are a great example of our ongoing commitment to offering digital advertising at scale to our reseller and agency clients.

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Industry Updates

Holiday Shopping Trends, Tips & Tricks 2020

Holiday shopping trends 2020

2020 has been a year of many changes and one of the biggest shifts has been seen in shopper behavior - and the way business owners have adapted to meet the new demands of these new COVID-conscious customers.

So, as the holiday season begins, we want to share some insights on new shopper behaviors and what merchants can do to succeed. Also, some tips and tricks for our reseller/agency clients managing several ad accounts at scale via our proprietary platform adVantage. 

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