Display - Matchcraft

Display

adVantage Display

With thousands of premium sites at your fingertips, adVantage Display uses targeted display ads to build top-of-mind awareness with consumers as they navigate the web. By tapping into the Google Display Network (GDN), this solution reaches an estimated 90% of global online internet users and offers advertisers at any budget level the ability to connect with users even when they aren’t actively searching.

adVantage Display campaigns are fully integrated into the adVantage platform and require no changes to existing order entry, performance management or reporting processes. Furthermore, there are no additional technological integration needs and display campaigns can be run directly alongside paid search campaigns.

adVantage Display helps your advertisers reach potential customers throughout the buying cycle

Automated Optimization

As with adVantage Search campaigns, Display campaigns receive the full benefit of our robust, data-driven bid and budget optimization algorithms. Budgets are allocated to campaigns that deliver the highest return and bids are optimized in near real-time to ensure maximum conversion.

Efficient

adVantage Display is fully integrated into same platform used for adVantage Search, Social and Remarketing campaigns. No need to learn another platform and your advertisers can see all of their reporting in one place.

Targeted

Making full use of topic, placement, custom intent, interest and demographic targeting, adVantage Display enables your advertisers to get their message in front of the right users.

Effective

Display ads connect with customers at multiple points of the sales funnel and boost performance of paid and organic search.

Discover how adVantage Display can help you! Schedule a demo now!

Knowledge Center

Sales & Training

Product News

Meet Our CEO, Sandy!

MatchCraft's CEO, Sandy Lohr

Remember the difference between a boss and a leader; a boss says “Go!” – a leader says “Let’s go!” ~E.M. Kelly

The above quote describes MatchCraft’s CEO, Sandy Lohr’s, management style to the T.

Sandy has been a part of the local media space for more than 35 years and under Sandy’s leadership, MatchCraft has nearly doubled its revenues and now serves clients in 44 countries with campaigns in 22 languages. adVantage, MatchCraft’s proprietary platform, has evolved from being simply a paid search platform to a multi-channel platform offering search, social and display advertising.

So, let’s meet our CEO, Sandy Lohr!

Industry Updates

What We Love About the Google Ads API

Google Ads API

Yesterday morning, Google announced that their long-anticipated Google Ads API was officially moving out of Beta into general availability. The engineers at MatchCraft have been using the Google Ads API since its beta availability in 2018 and have been quite pleased with several impactful improvements over the AdWords API. Working closely with the team at Google has afforded us the opportunity to provide feedback throughout the development process. Here’s a look at some of the highlights identified by engineers Kevin Nguyen and Vipin Sharma.