adVantage Search

matchcraft's adVantage Search is the industry’s leading platform for companies that sell and manage search marketing campaigns for local businesses. Our sophisticated real-time bidding algorithms create campaigns that deliver exceptional ROI to local merchants around the world.

adVantage Search features intuitive campaign management tools and automated optimization

Budget Optimization

matchcraft’s adVantage platform is home to sophisticated performance-oriented algorithms dedicated to each inventory source. An agnostic master algorithm makes decisions about which channel delivers highest yield and moves budget accordingly.

Bid Optimization

Machine learning algorithms automatically manage keyword level bids by identifying changes in bid pressure and responding in near real time.

Conversion-Based Optimization

matchcraft’s proprietary conversion-based optimization engine integrates both call tracking and Google Analytics data to determine which keywords are more likely to result in a call or conversion. The engine responds to that data by increasing bids to keywords that are more likely to generate meaningful traffic.

Diagnostics + Disapprovals

Enhance campaign management with automated alerts for at-risk campaigns

Global Estimator Tool

Enable sales teams to provide clear traffic volume estimates

Google Analytics Integration

Automated UTM tracking tags and aggregated post-click data for automated conversion-based optimizations

Campaign Setup + Provisioning

Easy-to-use order entry tool, comprehensive APIs

Call Tracking + Dynamic Number Replacement

Streamlined integration offers detailed insights into campaign value

Ad Extensions

Ad extensions let advertisers display additional information in their search ads, such as phone number, address, and links to inner pages of a business’s website. With ad extensions enabled, users see bigger, richer listings on search engine results pages (SERPs). Search ads that use ad extensions generate more clicks and better conversion rates.

matchcraft's adVantage platform includes the ability to manage ad extensions on both Google and Bing in one easy to navigate interface.

Increase click-through rate (CTR) and Quality Score
Lower cost per click
Drive more conversions
Show potential customers detailed product descriptions and contact information
Ads capture more “real estate” on search engine results pages

Find out what adVantage Search can do for you! Schedule a demo now!

Knowledge Center

Sales & Training

What is a Custom Intent Audience?

Custom Intent

When consumers are actively looking for a product or service, not only do they use search engines, but they also engage with content, like product specs and reviews, across the internet. Google’s Display Network provides campaign managers the ability to leverage these audiences for their advertisers’ businesses. Many different targeting options can be used to reach potential buyers on the Display network, including Custom Intent audiences.

Product News

Meet Our Client Engagement Team

Client Engagement team

MatchCraft’s proprietary & battle-tested platform, adVantage, has been helping our reseller and agency clients sell and manage digital campaigns for their local advertisers since 1998!

But our platform would not be half as effective if it were not for the people maximizing the potential offered by it. We are of course talking about our Client Engagement Team.

Industry Updates

Creating an Engaging Culture in a Virtual-Centric Workplace

Virtual Centric Workplace 2

For many organizations the shift from in-person to virtual offices has proven challenging. Our focus on employee engagement has been a key factor in our ability to successfully transition to a fully remote team overnight.