matchcraft’s adVantage platform is home to sophisticated performance-oriented algorithms dedicated to each inventory source. An agnostic master algorithm makes decisions about which channel delivers highest yield and moves budget accordingly.

Machine learning algorithms automatically manage keyword level bids by identifying changes in bid pressure and responding in near real time.

matchcraft’s proprietary conversion-based optimization engine integrates both call tracking and Google Analytics data to determine which keywords are more likely to result in a call or conversion. The engine responds to that data by increasing bids to keywords that are more likely to generate meaningful traffic.

Enhance campaign management with automated alerts for at-risk campaigns

Enable sales teams to provide clear traffic volume estimates

Automated UTM tracking tags and aggregated post-click data for automated conversion-based optimizations

Easy-to-use order entry tool, comprehensive APIs

Streamlined integration offers detailed insights into campaign value

Ad extensions let advertisers display additional information in their search ads, such as phone number, address, and links to inner pages of a business’s website. With ad extensions enabled, users see bigger, richer listings on search engine results pages (SERPs). Search ads that use ad extensions generate more clicks and better conversion rates.

matchcraft's adVantage platform includes the ability to manage ad extensions on both Google and Bing in one easy to navigate interface.

• Increase click-through rate (CTR) and Quality Score
• Lower cost per click
• Drive more conversions
• Show potential customers detailed product descriptions and contact information
• Ads capture more “real estate” on search engine results pages