Shopping - Matchcraft

Shopping

adVantage Shopping

matchcraft’s adVantage Shopping platform gives users the ability to automate the creation and management of their Google shopping campaigns.

The platform enables our partners to create and manage inventory feed-based campaigns for their retail advertisers. Our technology optimizes bids in near real time, based on product lines, skills, seasonality, customer lifetime value and more – to deliver the most competitive shopping ads via search results.

Shopping Performance dashboard provides valuable campaign data

Campaign Setup + Provisioning

Create merchant center feed, manage product ads, and track results

Fully Integrated Solution

Shopping campaigns can be combined with other adVantage campaigns thereby providing shared budgets and reporting

Bid + Budget Management

Complex bidding algorithms developed around the needs of e-commerce advertisers to ensure even budget spending

Google Analytics Integration

Tracking tags appended to all product destination URLs to ensure post-click data for automated conversation based optimization

Call Tracking + Dynamic Number Insertion

Call tracking and recording solutions available for consumers calling in for sales orders

Find out what makes adVantage Shopping so special! Schedule a demo now!

Knowledge Center

Sales & Training

Product News

AdVantage + Google Smart Bidding

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For more than two decades, MatchCraft has offered best-in-class marketing solutions that enable companies to successfully sell and manage search, display, social campaigns for their advertisers. MatchCraft’s sophisticated technology and team of digital marketing enthusiasts work relentlessly to power local advertising campaigns for merchants across the globe.

Industry Updates

Holiday 2021 Market Factors & Strategies for Success

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Now that you know what consumer trends are driving holiday sales, preparing your campaigns for the busy weeks ahead is probably on your to-do list. Check out what eMarketer’s Insider Intelligence Report has to say about what challenges to expect and how to strategize for success this holiday season!