Shopping - Matchcraft

Shopping

adVantage Shopping

matchcraft’s adVantage Shopping platform gives users the ability to automate the creation and management of their Google shopping campaigns.

The platform enables our partners to create and manage inventory feed-based campaigns for their retail advertisers. Our technology optimizes bids in near real time, based on product lines, skills, seasonality, customer lifetime value and more – to deliver the most competitive shopping ads via search results.

Shopping Performance dashboard provides valuable campaign data

Campaign Setup + Provisioning

Create merchant center feed, manage product ads, and track results

Fully Integrated Solution

Shopping campaigns can be combined with other adVantage campaigns thereby providing shared budgets and reporting

Bid + Budget Management

Complex bidding algorithms developed around the needs of e-commerce advertisers to ensure even budget spending

Google Analytics Integration

Tracking tags appended to all product destination URLs to ensure post-click data for automated conversation based optimization

Call Tracking + Dynamic Number Insertion

Call tracking and recording solutions available for consumers calling in for sales orders

Find out what makes adVantage Shopping so special! Schedule a demo now!

Knowledge Center

Sales & Training

Product News

Localization & Not Just Translation - How MatchCraft’s Taxonomy Is Built

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MatchCraft’s AdVisor^TM Taxonomy is a proprietary & localized keyword and ad copy library that supports more than 20 languages and dialects across 44 countries. It’s the key to creating campaigns that match the right search queries with the right merchants – and to doing so efficiently, in a repeatable and scalable manner.

Industry Updates

Changes to Broad Match Modifier

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Google has changed the rules again, but don’t worry, we’ve got your back!