Shopping - Matchcraft

Shopping

adVantage Shopping

matchcraft’s adVantage Shopping platform gives users the ability to automate the creation and management of their Google shopping campaigns.

The platform enables our partners to create and manage inventory feed-based campaigns for their retail advertisers. Our technology optimizes bids in near real time, based on product lines, skills, seasonality, customer lifetime value and more – to deliver the most competitive shopping ads via search results.

Shopping Performance dashboard provides valuable campaign data

Campaign Setup + Provisioning

Create merchant center feed, manage product ads, and track results

Fully Integrated Solution

Shopping campaigns can be combined with other adVantage campaigns thereby providing shared budgets and reporting

Bid + Budget Management

Complex bidding algorithms developed around the needs of e-commerce advertisers to ensure even budget spending

Google Analytics Integration

Tracking tags appended to all product destination URLs to ensure post-click data for automated conversation based optimization

Call Tracking + Dynamic Number Insertion

Call tracking and recording solutions available for consumers calling in for sales orders

Find out what makes adVantage Shopping so special! Schedule a demo now!

Knowledge Center

Sales & Training

Product News

Importance & Benefits of Google Analytics in adVantage

Negative Keyword Conflict

Digital advertising is all about gauging campaign performance, measuring results based on relevant parameters, and optimizing ads for maximum ROI. Using Google Analytics data, MatchCraft can provide both conversion attribution and conversion-based optimization to our reseller and agency clients.

Industry Updates

What We Love About the Google Ads API

Google Ads API

Yesterday morning, Google announced that their long-anticipated Google Ads API was officially moving out of Beta into general availability. The engineers at MatchCraft have been using the Google Ads API since its beta availability in 2018 and have been quite pleased with several impactful improvements over the AdWords API. Working closely with the team at Google has afforded us the opportunity to provide feedback throughout the development process. Here’s a look at some of the highlights identified by engineers Kevin Nguyen and Vipin Sharma.