Shopping Shopping

adVantage Shopping

matchcraft’s adVantage Shopping platform gives users the ability to automate the creation and management of their Google shopping campaigns.

The platform enables our partners to create and manage inventory feed-based campaigns for their retail advertisers. Our technology optimizes bids in near real time, based on product lines, skills, seasonality, customer lifetime value and more – to deliver the most competitive shopping ads via search results.

Example of an electronic dashboard

Shopping Performance dashboard provides valuable campaign data

 

Knowledge Center

Product News

Importance & Benefits of Google Analytics in adVantage

Negative Keyword Conflict

 

Digital advertising is all about gauging campaign performance, measuring results based on relevant parameters, and optimizing ads for maximum ROI. Using Google Analytics data, MatchCraft can provide both conversion attribution and conversion-based optimization to our reseller and agency clients.

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Industry Updates

What We Love About the Google Ads API

Google Ads API

Yesterday morning, Google announced that their long-anticipated Google Ads API was officially moving out of Beta into general availability. The engineers at MatchCraft have been using the Google Ads API since its beta availability in 2018 and have been quite pleased with several impactful improvements over the AdWords API. Working closely with the team at Google has afforded us the opportunity to provide feedback throughout the development process. Here’s a look at some of the highlights identified by engineers Kevin Nguyen and Vipin Sharma.

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