Shopping - Matchcraft

Shopping

adVantage Shopping

matchcraft’s adVantage Shopping platform gives users the ability to automate the creation and management of their Google shopping campaigns.

The platform enables our partners to create and manage inventory feed-based campaigns for their retail advertisers. Our technology optimizes bids in near real time, based on product lines, skills, seasonality, customer lifetime value and more – to deliver the most competitive shopping ads via search results.

Shopping Performance dashboard provides valuable campaign data

Campaign Setup + Provisioning

Create merchant center feed, manage product ads, and track results

Fully Integrated Solution

Shopping campaigns can be combined with other adVantage campaigns thereby providing shared budgets and reporting

Bid + Budget Management

Complex bidding algorithms developed around the needs of e-commerce advertisers to ensure even budget spending

Google Analytics Integration

Tracking tags appended to all product destination URLs to ensure post-click data for automated conversation based optimization

Call Tracking + Dynamic Number Insertion

Call tracking and recording solutions available for consumers calling in for sales orders

Find out what makes adVantage Shopping so special! Schedule a demo now!

Knowledge Center

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AdVantage + Google Smart Bidding

Smart Bidding Support KC Header

For more than two decades, MatchCraft has offered best-in-class marketing solutions that enable companies to successfully sell and manage search, display, social campaigns for their advertisers. MatchCraft’s sophisticated technology and team of digital marketing enthusiasts work relentlessly to power local advertising campaigns for merchants across the globe.

Industry Updates

New Season. Familiar Behaviors.

New Season June 21

As summer rolls in throughout the Northern Hemisphere and parts of the globe are progressing towards re-opening, a bit of normalcy and optimism seems to be in the air. Related activities traditionally associated with this time of year are also following. And as a result, consumer digital behavior is also reflecting this activity. The convergence of the two are contributing to a few trends to be aware of…many of which feel like ‘old times’.