adVantage Shopping
matchcraft’s adVantage Shopping platform gives users the ability to automate the creation and management of their Google shopping campaigns.
The platform enables our partners to create and manage inventory feed-based campaigns for their retail advertisers. Our technology optimizes bids in near real time, based on product lines, skills, seasonality, customer lifetime value and more – to deliver the most competitive shopping ads via search results.

Shopping Performance dashboard provides valuable campaign data