Shopping Shopping

adVantage Shopping

matchcraft’s adVantage Shopping platform gives users the ability to automate the creation and management of their Google shopping campaigns.

The platform enables our partners to create and manage inventory feed-based campaigns for their retail advertisers. Our technology optimizes bids in near real time, based on product lines, skills, seasonality, customer lifetime value and more – to deliver the most competitive shopping ads via search results.

Example of an electronic dashboard

Shopping Performance dashboard provides valuable campaign data

 

Campaign Set Up + Provisioning Campaign Setup + Provisioning

Create merchant center feed, manage product ads, and track results

Fully Integrated Solution Fully Integrated Solution

Shopping campaigns can be combined with other adVantage campaigns thereby providing shared budgets and reporting

Bid + Budget Optimization Bid + Budget Management

Complex bidding algorithms developed around the needs of e-commerce advertisers to ensure even budget spending

Google Analytics Integration Google Analytics Integration

Tracking tags appended to all product destination URLs to ensure post-click data for automated conversation based optimization

Call Tracking + Dynamic Number Insertion Call Tracking + Dynamic Number Insertion

Call tracking and recording solutions available for consumers calling in for sales orders

Knowledge Center

Product News

Meet Our Marketing Team

IT Team

 

Over the past few months, we have featured MatchCraft teams and there are more to come! This week we are shining the spotlight on the team behind the curtain, responsible for all the amazing content you enjoy, the Marketing team.

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Industry Updates

Creating an Engaging Culture in a Virtual-Centric Workplace

Virtual Centric Workplace 2

For many organizations the shift from in-person to virtual offices has proven challenging. Our focus on employee engagement has been a key factor in our ability to successfully transition to a fully remote team overnight. 

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