Shopping

adVantage Shopping

matchcraft’s adVantage Shopping platform gives users the ability to automate the creation and management of their Google shopping campaigns.

The platform enables our partners to create and manage inventory feed-based campaigns for their retail advertisers. Our technology optimizes bids in near real time, based on product lines, skills, seasonality, customer lifetime value and more – to deliver the most competitive shopping ads via search results.

Shopping Performance dashboard provides valuable campaign data

Campaign Setup + Provisioning

Create merchant center feed, manage product ads, and track results

Fully Integrated Solution

Shopping campaigns can be combined with other adVantage campaigns thereby providing shared budgets and reporting

Bid + Budget Management

Complex bidding algorithms developed around the needs of e-commerce advertisers to ensure even budget spending

Google Analytics Integration

Tracking tags appended to all product destination URLs to ensure post-click data for automated conversation based optimization

Call Tracking + Dynamic Number Insertion

Call tracking and recording solutions available for consumers calling in for sales orders

Find out what makes adVantage Shopping so special! Schedule a demo now!

Knowledge Center

Sales & Training

What is a Custom Intent Audience?

Custom Intent

When consumers are actively looking for a product or service, not only do they use search engines, but they also engage with content, like product specs and reviews, across the internet. Google’s Display Network provides campaign managers the ability to leverage these audiences for their advertisers’ businesses. Many different targeting options can be used to reach potential buyers on the Display network, including Custom Intent audiences.

Product News

Meet Our Client Engagement Team

Client Engagement team

MatchCraft’s proprietary & battle-tested platform, adVantage, has been helping our reseller and agency clients sell and manage digital campaigns for their local advertisers since 1998!

But our platform would not be half as effective if it were not for the people maximizing the potential offered by it. We are of course talking about our Client Engagement Team.

Industry Updates

Creating an Engaging Culture in a Virtual-Centric Workplace

Virtual Centric Workplace 2

For many organizations the shift from in-person to virtual offices has proven challenging. Our focus on employee engagement has been a key factor in our ability to successfully transition to a fully remote team overnight.