As a pioneer in marketing technology, we have developed a best-in-class platform that makes it easy to manage and sell search campaigns both profitably and at scale.
Read MoreWelcome to the industry’s leading platform for selling and managing digital marketing campaigns at scale. Let’s get started!
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Customers today want products and services to be available at the touch of a button. Adding call-in information in ads is a great way to fulfill that need. However, just drawing in customer calls is not enough; to fully understand and subsequently, maximize the potential of paid advertising, it is important to assess both the quantity and quality of leads coming in. This is where Call Tracking comes in!
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In July & August, our friends at BigFive Digital conducted their “Legacy of Lockdowns" survey which spanned all four of BigFive's operative regions - West Africa, East/Central Africa, South & Sub-Saharan Africa & Middle East/North Africa. The goal was to identify the impact of the COVID-19 pandemic on small businesses in those regions and the resulting changes in attitudes & behaviors.
Below are a few key statistics from the survey.
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