A Primer on Digital Advertising

Digital advertising is so ingrained into our everyday existence that most of us don’t take a second to step back and think about where it all began—or how far it’s come. Marketers are challenged enough with just trying to keep up with the non-stop flow of changes in...

Behind the Scenes at MatchCraft: Our People & Culture Team

Behind every great company is a great human resources team—or, what we refer to as our People & Culture team. And we didn’t just call ’em that because it’s cute. The MatchCraft People & Culture team is the core driver of how we live out MatchCraft’s values in...

5 Benefits that Facebook Advertising Can Bring to Your Business

Facebook users make up 68 percent of adults who use the Internet, resulting in a vast advertising opportunity for businesses. While Facebook Pages are an excellent way to market your business, algorithm changes in Facebook’s platform can have big impact on how many...

How Do Small Businesses Really Market?

Small business owners believe online advertising and email marketing deliver the best results for their businesses. However, according to a recent survey, few of them are using sophisticated enough tracking methods to know for sure. The Local Merchant Report...