LAST UPDATED: April 2, 2018
- What personal information do we collect or receive?
- How is personal information processed, stored and kept secure?
- How do we use personal information?
- Do we share personal information with anyone else?
- Are there any age restrictions on supplying personal information to us?
- How long will we keep personal information?
- Choices about receiving marketing messages.
- Cookies and Do Not Track.
- Social media.
- Other websites.
- California Privacy Rights.
- Access to personal information and keeping personal information accurate and up-to-date.
- Privacy Rights of European Union individuals under the EU-US Privacy Shield and the General Data Protection Regulation (GDPR).
- How to contact us.
1. What personal information do we collect?
1.1 What is personal information? Personal information is generally understood to be any information that allows someone to identify a person, including, for example, someone’s name, address, telephone and mobile numbers, email address, as well as any information about a person that is associated with or linked to, or could be linked to, any of the foregoing data.
1.2 What personal information do we collect or receive? The personal information we collect may include the following:
- Contact information (such as name, address, phone number, email address) of users of the Websites and our advertisers and resellers of the Services;
- Information about search engine users which is collected on behalf of a merchant client that uses MatchCraft’s Services to more effectively market the merchant’s products and services;
- Records of communications made by individuals to our advertising clients using the Services, including telephone call data and call recordings;
- Information about services or features requested through the Websites, including any information provided when requesting services or signing up for a feature (such as a newsletter);
- Information related to transactions requested or completed through the Websites;
- Communications with us (whether in writing, by email, or by telephone), including call recordings; or
- Information about online activities, including browsing patterns, clicking, purchasing and searches performed.
We also may collect location data, IP address or device identification number, and other information from and about website pages visited, actions taken, country, devices, browsers, operating systems, manners of connecting to the internet, internet service providers or wireless carriers, or other information related to use of the Services or the Websites. We also may collect or receive information about you that is publicly available, commercially available from third parties, available from third party social networking services, or otherwise available.
1.3 How do we collect information? Personal information is collected by MatchCraft through use of the Services on search engines (and other online sites and applications) to advertise a merchant’s products or services to interested purchasers. Information about a person clicking on a merchant’s advertisement is used to ensure that the click is not fraudulent (not an automated bot) and to provide more information to the merchant about the prospective customer. Personal information is also collected when a Website user registers or fills in a form on a Website or otherwise contacts MatchCraft through the Websites, which may relate, for example, to interest in learning more about MatchCraft. This includes information provided when registering to use our Websites, subscribing to newsletters, if any, or participating in discussions on our Websites.
2. How is personal information processed, stored and kept secure?
2.1 As we are a company with offices and clients around the world, your personal information may be processed outside the country where you are situated. When you submit your details in whichever country you are situated you agree to the information being processed in other countries, including for example outside the European Economic Area (EEA). This personal information may include any information that you have provided to us or that we have collected or received. Countries that we transfer your information to may not have similar data protection laws as the EEA.
2.3 Data transmissions over the internet may not be secure unless they are appropriately encrypted or otherwise secured. While we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us and you do so at your own risk.
3. How do we use personal information?
3.1 MatchCraft may process personal information for the following purposes:
- providing you with goods and/or services that you have requested and communicating with you about those products and services;
- reviewing your resume submission for potential employment;
- monitoring, developing and improving the Websites, our services and your experience;
- providing the Services to merchant clients and resellers;
- providing a personalized service;
- conducting market research surveys;
- running competitions;
- providing you with information about MatchCraft’s or our client’s products and services, including offers and promotions, unless you have opted-out or unsubscribed from these messages;
- sending out email alerts unless you have opted-out or unsubscribed from these messages;
- processing and responding to any questions, comments, complaints or enquiries made by you or legally on your behalf;
- preventing and detecting fraud or other crimes, or recovering debts or tracing those who owe us money;
- understanding how our Websites, products or Services are used, including to carry out research or statistical analysis;
- operating MatchCraft and improving products or Services that we offer; and
- other purposes related to any of the above.
3.3 MatchCraft also may use location data, IP address or device identification number, and other information from and about devices, browsers, operating systems, manners of connecting to the internet, internet service providers or wireless carriers, or other information related to use of the Services or the Websites in de-personalized form to improve our products and Services and occasionally for other internal purposes.
4. Do we share personal information with anyone else?
4.1 We may share personal information with any member of our group, which means our affiliates, subsidiaries, our ultimate parent company and its subsidiaries and affiliates.
4.2 We will share personal information collected through the Services about people who have clicked on a merchant’s advertisement with that merchant and the reseller who sold the advertisement to the merchant. Personal information about responses to an advertisement will not be provided to other merchants or resellers. Our reseller clients will also receive aggregated information about responses to advertisements provided through the Services but will not receive any personal information. .
4.4 We may disclose personal information to third parties:
- In the event that we sell, buy, or reorganize any business or assets, in which case we may disclose personal information to the prospective seller or buyer of such business or assets.
- If all or substantially all of our assets are acquired by a third party, in which case personal information held by us may be one of the transferred assets.
4.5 We may disclose depersonalised information (such as aggregated statistics) about the users of our Websites or Services in order to describe our sales, customers, traffic patterns and other Website or Services information to prospective clients, investors and other third parties and for other lawful purposes, but these statistics will include no personally identifying information.
4.6 Under certain circumstances we may occasionally be required by law, subpoena, court order or governmental authority to disclose certain types of personal information and we reserve the right to comply with any such request. For example, we may be required by law to provide information to a law enforcement agency, regulatory agency, court, or other public authority. Additionally, we reserve the right to disclose personal information to defend ourselves legally or to protect or defend the rights or property of MatchCraft or users of our Services.
5. Are there any age restrictions on supplying personal information to us?
The Websites and Services are intended for a general audience and are not intended for use by children, especially those under age 13. No one under age 13 is allowed to provide any personal information. Minors between the ages of 13 and 17, inclusive, must get the permission of their parent(s) or legal guardian(s) before providing personal information to MatchCraft. Minors without this permission are not allowed to provide us with personal information.
6. How long will we keep personal information?
We will hold personal information on our systems only for as long as is necessary for legitimate business purposes or for as long as required by law.
7. Choices about receiving marketing messages.
8. Cookies and Do Not Track.
8.1 “Cookies” are pieces of information that a website transfers to your hard drive to store and sometimes track information about you. “First Party Cookies” are cookies that we set, or our service providers set on our behalf, to collect information through the Websites for MatchCraft’s use. “Third Party Cookies” are cookies that are set by third parties to collect information through the Websites for such third party’s use. We do not always have control or influence over third parties that may serve cookies through the Websites.
8.2 Our Websites use two main types of cookies:
- Per-session cookies. We only use these during a single browsing session and they are deleted when you close your browser. They remember you as you move between pages. They also help maintain security.
- Persistent cookies. These cookies stay on your device until they expire or are deleted.
8.3 Most web browsers automatically accept cookies, but if you prefer, you can change your browser to prevent that. You are not obliged to accept cookies and you can adjust your browser’s setting to prevent it from accepting cookies on your device – go to www.allaboutcookies.org for instructions on how to disable cookies. However, you may not be able to take full advantage of our Websites if you do so.
8.4 First Party Cookies
- a. We may collect information about your device using first party cookies, including, where available, your IP address, operating system and browser type for system administration.
- b. Our Websites may also use first party cookies, for example, to:
- Gather customer journey information across our Websites and fulfil your requests;
- Provide privacy protection when you visit our Websites;
- Store details of your marketing preferences to improve and enhance your visit to our Websites;
- Evaluate our Websites’ advertising and promotional effectiveness;
- Detect if a service has already been offered to you so that we don’t ask you again.
8.5 Third Party Cookies
8.6 Do Not Track
As discussed above, you may opt out of third party cookies at any time. However, we do not currently support any browser based Do Not Track (DNT) settings or participate in any DNT frameworks, and we do not assign any meaning to any potential DNT track signals you may send or alter any of our data collection or use practices in response to such signals.
9. Social Media
9.1 We may integrate our Services with social networking sites, such as Facebook. We also work with application developers who specialize in social media, so that we can connect with your social networks. And we use a social media aggregator service to, for example, pull in all social media posts with the hashtag #matchcraft. We provide access to our Services and Websites to these third parties so that we can generate interest in our products and services among members of your social networks and to allow you to share product and service interests with friends in your network.
9.2 We do not control how your personal information is collected, stored or used by such third party sites or to whom it is disclosed. You should review the privacy policies and settings on any social networking site that you subscribe to so that you understand the information they may be sharing. If you do not want your networking sites to share information about you, you must contact that site and determine whether it gives you the opportunity to opt-out of sharing such information. MatchCraft is not responsible for how these third party sites may use information collected from or about you.
10. Other websites.
10.2 MatchCraft accepts no responsibility or liability for any third party practices on third party websites. MatchCraft advises you to carefully read third party privacy statements prior to the use of any third party website.
11. Your California Privacy Rights
California’s “Shine the Light” law, Civil Code section 1798.83, gives California customers the right to prevent our disclosure of their personal information to third parties for those third parties’ direct marketing purposes, and requires certain businesses to respond to requests from California customers asking about the business’ practices related to disclosing personal information to third parties for the third parties’ direct marketing purposes. Alternately, such businesses may have in place a policy not to disclose personal information of customers to third parties for the third parties’ direct marketing purposes if the customer has exercised an option to opt-out of such information-sharing. We have such a policy in place. To make such a request, please contact us in the manner described in Section 14 below.
12. Access to personal information and keeping your personal information accurate and up-to-date.
12.1 If you have any questions or concerns regarding MatchCraft’s collection, use or disclosure of your personal information or if you wish to access, correct, or delete the personal information held by us, you should contact us in writing using the information provided below. As may be provided under applicable law, we will provide you with copies of your personal information; provided that we will require a nominal administration charge for: (i) individuals located inside the European Economic Area (EEA) who request multiple copies; and (ii) all individuals located outside the EEA. We are also obliged to request that you provide us with identification so that we can be certain that you are entitled to receive the requested data.
12.2 Please help us to keep our records of your personal information accurate and up-to-date. If you believe any information we’re holding about you is inaccurate, incomplete, or outdated, please contact us using the information below so that we may work with you to correct it.
13. Additional Privacy Rights of European Union individuals under the EU-US Privacy Shield and the General Data Protection Regulation (GDPR):
13.3 MatchCraft is subject to the investigatory and enforcement powers of the Federal Trade Commission for compliance with the Privacy Shield and otherwise.
13.4 MatchCraft adheres to the General Data Protection Regulation. If you are a resident of the EEA or Switzerland, you are entitled to the following rights once the GDPR becomes effective:
- (i) The right to request data erasure. You have the right to have your personal information erased from our Websites or Services if the personal information is no longer necessary for the purpose for which it was collected, you withdraw consent and no other legal basis for processing exists, or you believe your fundamental rights to data privacy and protection outweigh our legitimate interest in continuing the processing.
- (ii) The right to restrict or object to our processing. You have the right to restrict or object to our processing if we are processing your personal information based on legitimate interests or the performance of a task in the public interest as an exercise of official authority (including profiling); using your personal information for direct marketing (including profiling); or processing your personal information for purposes of scientific or historical research and statistics.
13.5 MatchCraft acknowledges the right of EU individuals to access their personal data. MatchCraft clients are responsible for providing individuals with access to their Personal Information and allowing individuals to correct, amend and delete their information, as required by applicable law. MatchCraft requires its clients to maintain appropriate procedures for handling individuals’ requests to access, correct or delete their Personal Information, in accordance with applicable law. To exercise these rights, individuals should contact the appropriate MatchCraft client that transferred their personal information to MatchCraft. MatchCraft will cooperate fully with its clients in responding to any such request. In the event a request is made directly to MatchCraft, clients are required to cooperate with MatchCraft in promptly addressing such requests.
13.6 MatchCraft may be required to release the personal data of EU individuals in response to lawful requests by public authorities including to meet national security and law enforcement requirements.
2333 CW Leiden The Netherlands
13.8 MatchCraft has further committed to refer unresolved privacy complaints under the Privacy Shield Principles to an independent dispute resolution mechanism, the BBB EU PRIVACY SHIELD, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit http://www.bbb.org/EU-privacy-shield/for-eu-consumers for more information and to file a complaint.
13.9 Under certain limited conditions, EU individuals may invoke binding arbitration as a last resort before the Privacy Shield Panel. See Annex I: Section C https://www.privacyshield.gov/article?id=ANNEX-I-introduction
14. How to contact us.
2701 Ocean Park Blvd., Suite 220
Santa Monica, CA 90405
As discussed above in Section 11, you may opt-out of having your personal information such as your name, email address, postal address or phone number shared with third parties for their marketing purposes. If you wish to exercise this right, please contact us as described above and state which of these items you wish to opt-out of sharing with third parties.