Managing + Selling Your Digital Campaigns Just Got Easier
a Pioneer

As a pioneer in marketing technology, we have developed a best-in-class platform that makes it easy to manage and sell search campaigns both profitably and at scale.

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adVantage

Welcome to the industry’s leading platform for selling and managing digital marketing campaigns at scale. Let’s get started!

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adVisor

Get the essential building blocks for building search campaigns for small businesses in any industry. Find out how easy it is!

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Knowledge Center

Product News

Importance & Benefits of Google Analytics in adVantage

Negative Keyword Conflict

 

Digital advertising is all about gauging campaign performance, measuring results based on relevant parameters, and optimizing ads for maximum ROI. Using Google Analytics data, MatchCraft can provide both conversion attribution and conversion-based optimization to our reseller and agency clients.

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Industry Updates

What We Love About the Google Ads API

Google Ads API

Yesterday morning, Google announced that their long-anticipated Google Ads API was officially moving out of Beta into general availability. The engineers at MatchCraft have been using the Google Ads API since its beta availability in 2018 and have been quite pleased with several impactful improvements over the AdWords API. Working closely with the team at Google has afforded us the opportunity to provide feedback throughout the development process. Here’s a look at some of the highlights identified by engineers Kevin Nguyen and Vipin Sharma.

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