"Adwords itself can sometimes be overwhelming so it's nice to have technology platform in place that makes it easier to manage everything."
Anne LaFree Senior Campaign Manager
"Adwords itself can sometimes be overwhelming so it's nice to have technology platform in place that makes it easier to manage everything."
Anne LaFree Senior Campaign Manager
We provide technology and expertise to the largest number of Google PSP Partners globally.
Sell, manage, and scale high-performing digital marketing campaigns for your advertisers.
- Search
- Display
- Remarketing
- Social
- Shopping
We succeed when our partners succeed
If you need digital marketing technology and bidding automation to help scale, check out what our partners are saying.
advantage™
The industry’s leading marketing platform for companies that sell and manage digital marketing campaigns for local businesses. Our sophisticated real-time bidding algorithms create campaigns that deliver exceptional return on investment to local merchants around the world.
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Automated campaign setup and provisioning get your customers’ ads into Google AdWords and Bing Ads quickly and easily.
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Budget management and hourly bidding ensure every campaign delivers maximum results with minimal human intervention.
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Integrated call tracking, reverse proxy, and conversion tracking offer the insights you need to optimize campaign performance.
advisor™
We’ve built our proprietary keyword library and ad copy database around the marketing needs of local businesses. AdVisor provides the essential building blocks for small business search campaigns in any industry, dramatically reducing setup time and account creation.
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We hire, train, and use native language speakers to create these keywords and ad copies to create the most relevant, conversion focused results.
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Keyword and ad copy libraries are continuously refined and optimized based on extensive campaign performance data.
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Library includes over 2500 different verticals for local SMB’s in 18 languages, plus the ability to develop new libraries in almost any language or dialect.
MatchCraft is more than a platform
For more than 15 years the entire MatchCraft team has shared a common goal: deliver exceptional service to its clients and tremendous value to every single merchant it serves on the platform.
From engineering to account management to finance, every MatchCraft employee focuses on exceeding our partners’ expectations and delivering outstanding results to every small business advertiser.
A pioneer in the marketing and technology space, MatchCraft provides a best-in-class technology platform that enables companies to successfully sell and manage search campaigns for their clients. Unlike other marketing technology platforms, MatchCraft helps organizations efficiently manage even the smallest campaigns, enabling our clients to provide spectacular service to all of their customers.
Sandy Lohr
Chief Executive Officer
Dorab Patel
PhD, Co-Founder & Chief Science Officer
First job: Coding a scheduling system
Every day I read: HackerNews
When I’m not working I’m: Reading about how I am or might be wrong
Chief Science Officer Dorab, one of MatchCraft’s co-founders, provided the fundamental direction, design and implementation of the MatchCraft platform’s technological architecture. Before MatchCraft, Dorab was a Vice President at international network integrator Twin Sun, where he developed new markets and provided technology direction for network solutions. He also led a Twin Sun group that designed and implemented a large-scale Internet-based entertainment network for set-top boxes. Dorab holds a doctorate in computer science from UCLA.
Alex Dionysian
Chief Technology Officer
First job: Painting my parents’ basement (I got $40)
Every day I read: Yahoo! Finance, plus I listen to Marketplace from American Public Media
When I’m not working I’m: Coaching my kids’ basketball teams
Alex joined MatchCraft in September 2008 as Vice President of Engineering. A 20-year veteran of the software industry, he’s responsible for MatchCraft’s technology, product design and client deployments. Before MatchCraft Alex was Senior Director of Software at LRN, Inc., where he led the development of technology used by the Fortune 1000 for continuing employee education on legal and ethical matters. Alex has also led product development teams in creating predictive models in the retail and insurance industries. He received his BS and MS in Computer Engineering from UCLA.
Brad Petersen
Senior Vice President of Business Development
First job: Washed dishes at a local restaurant
Every day I read: about 20 Google Alerts and Cricketinfo (the sport, not the bugs)
When I’m not working I’m: Spending time with my daughter
Brad Petersen has been a recognized innovator in the local digital advertising industry for nearly two decades. As MatchCraft's Senior Vice President of Global Business Development, Brad oversees both U.S. and international partnerships. Before joining MatchCraft in 2008, he focused on the emerging European local search industry, first as VP of Business Development at LocalLaunch and then as Senior Director of Digital Innovation at RH Donnelley. An experienced sales and business development strategist, Brad began his internet career in 1996 as a member of the startup management team of AutoTrader.com, where he built the company's direct sales force and national sales team, and then did the same at Trader Publishing Company for vertical online startups like BoatTrader.com, Parenthood.com,EmploymentGuide.com, RoomSaver.com and others.
Ced Simpson
Vice President of Business Development
First job: Painting the trim in my high school science lab
Every day I read: To my kids at bedtime
When I’m not working I’m: Beating any and all challengers at ping pong
Ced joined Matchcraft in June 2008 as Vice President of Business Development. He’s been immersed in the local search industry since 2004 and has extensive experience bringing local search solutions to both media companies and their customers. Prior to joining Matchcraft, Ced was Director of Business Development at LocalLaunch, an RH Donnelley company, where he led LocalLaunch's channel acquisition strategy and operations, including all new reseller acquisition and development. Ced’s focus on Internet businesses started in 1997 and has included roles heading sales and marketing for an ecommerce software company and as Director of Product Management at Web.com. Ced received his BS in Financial Management from Clemson University and his MBA from The George Washington University.
Joe Schultz
Vice President EMEA
First job: Lifeguard
Every day I read: www.di.se, a Swedish business newspaper
When I’m not working I’m: Spending time with my family (with an occasional visit to the pub)
As head of MatchCraft’s Leiden office since 2012, Joe leads the company’s growth and client relationships in Europe, the Middle East and Africa. He has extensive experience with both startups and mature businesses in the local marketing and financial services sectors, including roles at Apptus (Sweden) and MortgageKeeper (UK). Joe holds a Master of Science in Business Administration from the University of Lund in Sweden and speaks Swedish, Danish and German in addition to English.
Jim Clemens
Vice President of Operations
First job: Department of Defense (no, I’m not a spy)
Every day I read: Digging in the dirt
When I’m not working I’m: Digging in the dirt
Organized and detail-driven, Jim has worn many hats at MatchCraft since joining the company in 2008. As Vice President of Operations he oversees client care and the campaign management team, ensuring that all clients’ campaigns are running smoothly and delivering superior results. Jim’s extensive product development and management background in the software industry spans several decades, including positions at Everest Solution Delivery, LRN and Genomica. A native of southern California, Jim holds a BA in Math and Computer Science from UCLA.
Joe Schultz
Vice President of Business Development EMEA
First job: Lifeguard
Every day I read: www.di.se, a Swedish business newspaper
When I’m not working I’m: Spending time with my family (with an occasional visit to the pub)
As head of MatchCraft’s Leiden office since 2012, Joe leads the company’s growth and client relationships in Europe, the Middle East and Africa. He has extensive experience with both startups and mature businesses in the local marketing and financial services sectors, including roles at Apptus (Sweden) and MortgageKeeper (UK). Joe holds a Master of Science in Business Administration from the University of Lund in Sweden and speaks Swedish, Danish and German in addition to English.
"Adwords itself can sometimes be overwhelming so it's nice to have technology platform in place that makes it easier to manage everything."
Anne LaFree
Senior Campaign Manager