Pay-per-click (PPC) advertising is an effective way to help your clients improve sales, traffic, and ROI. However, one of the biggest challenges of a PPC agency is generating revenue. With PPC clients from diverse industries, it can be a daunting task to set the right...
Did you know that pay-per-click advertising generates an average ROI of $2 for every $1 spent? It’s a whopping 200% return. Many small businesses have gone from zero to hero by gaining quick online exposure through PPC ads. With every business vying for the top spot...
To err is human, but some mistakes can be costly, especially in pay-per-click (PPC) bid management. Since its inception in 2000, Google Ads has undergone drastic changes, making PPC a complex and dynamic field that demands a strategic approach. Many PPC agencies...
Most agency owners gauge the effectiveness of digital advertising by the number of leads generated. While the Pay-Per-Click advertising model is proven to be a cost-effective solution for generating leads, you must do it the right way. Want to know how to launch...
Selling your customers on MatchCraft Connect is more than just pitching a product—it's about helping you help your clients better achieve their business goals with tools and solutions designed to make the process a heck of a lot easier. Let’s be honest, nobody likes...
It would be a lie to say that digital advertising is easy—what with the Facebook blackout from March still painfully fresh in the minds of advertisers (Search Engine Journal). That outage, while brief, ended up bringing many of the Meta platforms to their knees and,...
Every potential sale starts with a click; however, if we look beyond the click, there’s a goldmine of insights that can help guide your campaign's success. In this guide, we'll talk about the key ad campaign metrics that truly measure your ad success. It’s time to...
Welcome to MatchCraft's News Roundup! In this blog, we're here to help you stay in the know about the latest happenings in digital advertising. Let's explore what's new and exciting together. Industry News We've gathered up the important stuff, so you don't have to....
Spring has sprung—in more ways than one. That means now is the time to dust off your current digital campaign strategy and evaluate what is and is not working. In fact, it's recommended to regularly review and refine your advertising efforts. In this guide, we'll...