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Digital Advertising

How to Make Sense of Ad Campaign Metrics

How to Make Sense of Ad Campaign Metrics

Every potential sale starts with a click; however, if we look beyond the click, there’s a goldmine of insights that can help guide your campaign's success. In this guide, we'll talk about the key ad campaign metrics that truly measure your ad success. It’s time to...

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Connecting the Dots with Matt Kraft

Connecting the Dots with Matt Kraft

An Interview with the Senior Product Manager of the Connect Project This month, we had the chance to chat with Matt Kraft, the Senior Product Manager of MatchCraft's Connect project. Matt is leading a team that works diligently to improve the user experience and...

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MatchCraft’s Q4 2023 PPC Insights

MatchCraft’s Q4 2023 PPC Insights

We know that digital advertising can be a bit overwhelming sometimes, but don't worry—we've got your back with some great insights! Our latest findings can help you unlock the full potential of your campaigns and achieve the advertising goals you have set for 2024. If...

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The 2024 Siinda Awards are Back!

The 2024 Siinda Awards are Back!

The 2024 Siinda Awards are just around the corner, which means it's a good time to look back at some of the amazing stuff that happened in 2023. Last year, MatchCraft, in partnership with Vendasta, delivered a presentation about how Artificial Intelligence (AI) is...

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