Blog

How MatchCraft is Managing This Crisis

May 21, 2020 · Analysis Ask Matchcraft Industry Developments MatchCraft News Sales & Training

Earlier this month, we talked about how workforce management in times of COVID requires an additional layer of assessment on the employer’s end – the importance of understating how each generation reacts to a crisis and their needs & wants during it. And given that our current workforce spans six generations, this evaluation becomes even

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adVantage Social Connect Leads Dashboard & Notifications

May 14, 2020 · Ask Matchcraft Campaign Management and Optimization Industry Developments MatchCraft News New Product Announcements Sales & Training

MatchCraft’s adVantage platform helps resellers and agencies manage and sell Search, Display, Remarking & Social solutions to local merchants around the world. To ensure that our platform is not only up to date with the latest features, being offered by our Search (Google, Bing) & Social (Facebook, Instagram) partners, but one step ahead of the

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Generational Management in Times of Crisis

May 1, 2020 · Analysis Ask Matchcraft Conferences Industry Developments MatchCraft News Sales & Training

We are living in an unprecedented time – where being in a crisis has become the new normal and we all must quickly adapt, to stay afloat and hopefully thrive. #SocialDistancing is not just a buzzword but a way of life and one of the ways the world is practicing it, is by working remotely. 

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Expanded Text Ads V02

April 23, 2020 · Ask Matchcraft Campaign Management and Optimization Google Roundup Industry Developments MatchCraft News Press Mentions Sales & Training

  Expanded Text Ads V01 – A Look Back The launch of Google’s first installment of Expanded Text Ads, back in 2016, was met with much excitement from advertisers, resellers/agencies, and technology providers like ourselves.  It was a great opportunity for everyone as Google was offering 47% more space per search ad – which meant

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Hello, Chief!

April 9, 2020 · Causes Industry Developments MatchCraft News

At MatchCraft, we are always looking for ways to lend our support & contribute to the Silicon Beach tech scene, here in Los Angeles. Our focus is and has always been on inclusivity in tech. In the past we have: Partnered with the Fulfillment Fund, an organization that empowers underserved youth through education. MatchCraft hired

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adVantage Social : Automated Ad Optimization

April 2, 2020 · Ask Matchcraft Campaign Management and Optimization Sales & Training

Social advertising is impactful, undoubtedly. Every day 300 million photos & 8 billion videos are uploaded to Facebook. So, in this massive ocean of content, how can you make your advertiser’s brand stand out? By advertising on Facebook & Instagram! However, provisioning ads on social platforms like Facebook & Instagram is just the first step

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MatchCraft’s CEO Wins the Localogy Excellence Category Builder Award

March 25, 2020 · Conferences Industry Developments MatchCraft News Press Mentions

We received some much needed good news yesterday. Localogy announced that MatchCraft’s CEO, Sandy Lohr, has been awarded the Localogy Excellence Category Builder Award, in recognition of the work that she continues to do to help shape the future of the local search industry.  In this first installment of the Localogy Excellence Awards, the newly

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Managing Campaigns During a Global Pandemic

March 23, 2020 · Ask Matchcraft Campaign Management and Optimization Industry Developments

In light of the unprecedented global health crisis, we know our partners are challenged with responding to the needs of their advertisers. In an effort to provide some guidance around how to manage and optimize campaigns, we developed the following “Things to Consider”. Campaign Considerations: If a business is not open at all and the

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Work-From-Home Hacks

March 19, 2020 · Ask Matchcraft Industry Developments Misc

In a world where Work-from-Home is quickly becoming the order of the day, we find ourselves uniquely equipped to dole out wisdom on this subject.  Our team is 100% remote at the moment, given the situation at hand. However, on any given day at least 54% of MatchCraft employees telecommute.  Friends and family that are

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adVantage : Price Extensions

March 13, 2020 · Ask Matchcraft Campaign Management and Optimization Sales & Training

One of the big benefits of online shopping is the ability to compare prices of different goods & services in real-time. According to the 2019 UPS Pulse of the Online Shopper study, 79% of customers consider price to be the most important factor to research before purchasing an item online.  Price extensions offer advertisers a

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