Blog

#HashTagLunchBag and Food Bank Volunteer Efforts

October 8, 2018 · Causes

MatchCraft is dedicated to serving our local communities. Not only is this a core company value – one we take very seriously – but it is also a great way to pull teams together, enhance communication among employees and, well, just have a great time. #HashTagLunchBag In August, we were fortunate to have the opportunity

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How Publishers, Media Companies And Agencies Can Reduce SMB Churn: The 5 E’s

September 21, 2018 · Industry Developments

All companies that sell digital marketing services to SMBs share one common frustration: customer churn and how to reduce churn rate. Local search analyst Greg Sterling puts the average annual churn rate for search marketing clients at or above 50 percent, with some companies seeing churn rates even higher. At LSA|15, the Local Search Association’s

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The 5 Most Common Questions About Google AdWords

September 21, 2018 · Industry Developments

Google AdWords is one of the top advertising systems in the world and its inception changed the way self-serve advertising works forever. When businesses use AdWords, they make about $2 for every $1 they spend. Currently, more than 1.2 million businesses use the service. Despite the popularity of AdWords, however, many marketers still have questions

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Remarketing vs Retargeting – The Differences Explained

September 21, 2018 · Analysis Industry Developments

With Pinterest launching inaugural retargeting tools, now is a good time for advertisers to reevaluate their own policies around remarketing vs retargeting. These campaigns are a point of contention between modern consumers and advertisers. Poorly executed marketing campaigns cause consumers to feel that advertisers are invading their privacy and inspire screeds like Forbes’ article titled: “Retargeting

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Advantages and Disadvantages of Inbound Marketing

September 21, 2018 · Industry Developments

Inbound marketing relies on drawing customers to your business through the generation of interesting content that is distributed through digital channels and social media. Compared to traditional outbound marketing which relies on cold calls or advertisements, inbound marketing strategies are far less intrusive and relies more on the user to take the initiative. Many companies

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10 Display Advertising Stats That Demonstrate Digital Ad Evolution

September 21, 2018 · Industry Developments

Display advertising hasn’t always been a favorite in the world of digital marketing, nor did it make the prettiest of debuts. Ads that lacked relevance weren’t interesting, and were, well—spammy (there, we said it!)—and they also didn’t create much of a fan base among marketers. However, technology has made some major advancements, and in turn, so

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The Best Time to Run Your PPC Ads

September 21, 2018 · Industry Developments

What if we could divulge the best times to run Google ads (PPC) to get the best results? A small disclaimer: we can only sort of answer the question for you. One of the foundational tenets of marketing is to test. Making an assumption could lead to poor results and a spike in costs. You

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The Benefits of Call Tracking: What You Can Learn from Customer Calls

September 21, 2018 · Industry Developments

Serious marketers know that the secret to successful campaigns is data. Lots of data! That’s the beauty of platforms such as Google Analytics and Google AdWords. They enable you to run highly targeted campaigns and immediately see what the heck is going on—and how you can improve. There’s just one catch. For all the wonder

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6 Advanced Google Analytics Hacks You Need to Know

September 21, 2018 · Industry Developments

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. It’s estimated that anywhere from 30 to 50 million websites use it, arguably making it the leader in its space. There

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5 Objections Local Businesses Raise About Search Marketing

September 21, 2018 · Campaign Management and Optimization

Even with all the data showing that consumers increasingly rely on online search to make purchase decisions, some local business owners still resist spending money on search marketing. Handling objections to search marketing is an important skill for digital sales teams. Here are the five objections our digital sales specialists come across most frequently – and how

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