Blog

5 Benefits that Facebook Advertising Can Bring to Your Business

February 8, 2018 · Industry Developments

Facebook users make up 68 percent of adults who use the Internet, resulting in a vast advertising opportunity for businesses. While Facebook Pages are an excellent way to market your business, algorithm changes in Facebook’s platform can have big impact on how many people actually see your posts. When you deal with Facebook PPC advertising,

...

Read More »

Behind the Scenes at MatchCraft: Our People & Culture Team

February 8, 2018 · MatchCraft News

Behind every great company is a great human resources team—or, what we refer to as our People & Culture team. And we didn’t just call ’em that because it’s cute. The MatchCraft People & Culture team is the core driver of how we live out MatchCraft’s values in our everyday work lives. Insiders and outsiders

...

Read More »

Street Fight Summit is Headed to Los Angeles – See You There!

January 29, 2018 · Conferences

The Street Fight Summit is headed West to—you guessed it—Los Angeles! The fun of this two-day conference kicks off January 30. And this year, in our 20th year as a company, we’re thrilled to be an event sponsor. If you’re not familiar with Street Fight Summit West, you should be. It’s a series of conferences that

...

Read More »

Our Top 5 Digital Marketing and Paid Search Articles of 2017

January 18, 2018 · Industry Developments MatchCraft News

Happy New Year, fellow geeks and digital marketing aficionados. The bubbly from the New Year has long gone flat, and we’re back at it. We have to be—we have big plans for 2018. But as we kick off the new year, we can’t help but look back at the last 12 months. One way we

...

Read More »

Google Roundup: Images in Search Ads, Holiday Shopping, & more

January 10, 2018 · Google Roundup

Our latest roundup of all the Google updates you need to know about (Check out last months updates here). Images are being tested in Search Ads.  Here’s something to keep an eye on: You may see images appear in mobile search results, like this one spotted last week. It’s still too early to tell how large

...

Read More »

What B2B Companies Are Up Against in Search

January 3, 2018 · Industry Developments

We’re all living in an online-driven world, and B2B marketing tactics are not more sheltered from this than consumer-facing ones. In the age of the internet, and the fast pace at which people shop and make decisions online, competition is fiercer than ever. Many B2B marketers wonder if they’re doing all they can, or if

...

Read More »

Advantages and Disadvantages of Inbound Marketing

December 17, 2017 · Industry Developments

Inbound marketing relies on drawing customers to your business through the generation of interesting content that is distributed through digital channels and social media. Compared to traditional outbound marketing which relies on cold calls or advertisements, inbound marketing strategies are far less intrusive and relies more on the user to take the initiative. Many companies

...

Read More »

Get More Bang For Your (Paid Search) Buck Using Dynamic Optimization

December 15, 2017 · Campaign Management and Optimization Industry Developments

Digital marketers face a lot of opportunities, but along with that comes tradeoffs. In many traditional digital marketing paid advertising setups, a campaign team takes a hands-on approach to managing every aspect of your Google or Bing paid advertising efforts. They do it all, such as allocate ad budgets, keep a close eye on the

...

Read More »

Remarkable Digital Advertising Stats From 2017

December 13, 2017 · Industry Developments

One of the things we love most about digital advertising and the internet is that they can change so fast. Of course, we track those changes every step of the way—we love data! Since we’re always keeping an eye out for new reports and industry learnings, we thought we’d share some of the most interesting

...

Read More »

Get Your Landing Pages in Shape for the Holidays

December 1, 2017 · Campaign Management and Optimization

Can we all agree on one thing? Landing pages are a big deal. They act like a giant net, capturing traffic from lead generation effort, click-throughs, email marketing and more. But so many people think that “if they build it, they will come,” and that couldn’t be farther from the truth (oh, but we can

...

Read More »