Blog

MatchCraft is Headed to LSA17: See you in San Diego

February 21, 2017 · Conferences

We look forward to the Local Search Association (LSA17) conference every year, and this year is no different. We’re heading down to San Diego, CA on February 27 to kick things off in a big way. Not only will we be represented by a few surprise guest speakers, but we’re also finalists for an award in

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Top Digital Marketing Metrics to Share with Clients this Valentines Day

February 14, 2017 · Industry Developments

One of the biggest parts of your job is keeping your clients in the loop on their marketing programs. Sharing key digital marketing metrics week over week is (hopefully) not just an excuse to boast about the program, but instead, a way to educate clients about the drivers of success, and encourage a healthy interest

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The Benefits of Call Tracking: What You Can Learn from Customer Calls

February 9, 2017 · MatchCraft News

Serious marketers know that the secret to successful campaigns is data. Lots of data! That’s the beauty of platforms such as Google Analytics and Google AdWords. They enable you to run highly targeted campaigns and immediately see what the heck is going on—and how you can improve. There’s just one catch. For all the wonder

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6 Advanced Google Analytics Hacks You Need to Know

February 2, 2017 · Industry Developments

Google Analytics may be the most robust free analytics platform available today. It’s estimated that anywhere from 30 to 50 million websites use it, arguably making it the leader in its space. There is so much you can do with GA—swift data collection via API, sophisticated data visualization, predictive analytics, audience demographics—just to name a

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Google Roundup: Expanded AMP Carousel Ads, Goodbye Standard Text Ads and More!

January 27, 2017 · Google Roundup

Our latest roundup of all the Google updates you need to know about. 1. AMP Carousel Ads have expanded Nope, we’re not referring to the AMP carousel ads for mobile search results—that’s old news. These new AMP carousel ads are an expansion of stories from a single publisher, ahem, referred to as “single-source carousels” a

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