Blog

5 Benefits of Paid Search Marketing Automation

April 26, 2017 · Industry Developments

Of course, you know that paid search marketing is a worthy investment. But how can you effectively scale your paid search marketing efforts so that you can do it more efficiently, regain hours in your day and focus on other priorities too? The answer lies in automation.  1. Automation allows for a personalized experience This

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Google Roundup: Advertising policies, Close Variants Matching, & more!

April 10, 2017 · Google Roundup

Our latest roundup of all the Google updates you need to know about. 1. New ad policies to help brands & Ad content align Google stated that “Recently, we had a number of cases where brands’ ads appeared on content that was not aligned with their values.” This has been a hot topic in the

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Meet the MatchCraft Taxonomy Team

April 3, 2017 · MatchCraft News

Could the MatchCraft taxonomy team be comprised of the most well-traveled people within the company? There’s a darn good chance! The taxonomy team refers to around 30 MatchCrafters who research, analyze and create keywords & ad copies from scratch to deliver a library of ready-to-rock, localized, multi-tiered and tightly themed categories, keywords & ad copies, based

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Why You Should Be Advertising on Both Google AND Bing

March 29, 2017 · Industry Developments

There’s no doubt about it: Google is the de facto Search King. We’re not going to argue with you on that one; it’s a widely known and accepted fact that Google owns most of the market share when it comes to search. Okay, now that we’ve cleared that up…remember that old saying about putting your

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MatchCraft is Attending LocalComm 2017 by SIINDA

March 20, 2017 · Conferences MatchCraft News

Heads up, advertising enthusiasts and hyper-local fans! The MatchCraft team is headed to LocalComm by SIINDA in London, UK!! When: March 29-31 Where: Google London Office: 1-13 St. Giles High Street, London WC2H 8AG. MatchCraft’s booth will be located near Globe 3 at Booth 10. Why: We like to stay on top of the latest

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