Paid search advertising is like a constantly changing puzzle, and having the right pieces can make all the difference...
MatchCraft’s Q3 2023 CPC and CTR Insights
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Blog
2023 Winter Holiday Search Trends
It’s the most wonderful time of the year—and it's a big deal for local businesses too! Wondering what's on consumers'...
Unlocking New Possibilities: Google Display for Connect Accounts
At MatchCraft, we're continually evolving to empower our valued users with the latest tools and capabilities. We're...
Automation VS Outsourcing: Pros and Cons for PPC Agencies
For PPC agencies, deciding whether to use automation or hire a third party to offload some of your work can really...
Beyond Google: How MatchCraft’s Bing Partnership Expands Advertising Horizons
For a long time, Google has dominated the scene with its AdWords platform, commanding the lion's share of ad spend and...
MatchCraft, a Pioneer in PPC Machine Learning, Is Turning 25
LOS ANGELES, Aug. 2023 — Joining the ranks of industry veterans, MatchCraft commemorates 25 years of delivering...
A Beginner’s Guide to MatchCraft’s Platforms for Digital Marketing
With such a demanding schedule, many digital marketers face the challenge of selling, managing, and mastering quality...
PPC Trends for Q2 2023
Welcome to the latest installment of MatchCraft’s quarterly PPC trends! This time, we will be looking at the trends we...
Celebrating 25 Years of MatchCraft: A Journey of Innovation and Growth
A Heartfelt Thank You from the MatchCraft Team As we celebrate our 25th anniversary, the MatchCraft team wants to take...