Blog

2019 Holiday Guide

November 13, 2019 · Ask Matchcraft

It is hard to believe but the holidays are just around the corner. With Thanksgiving falling later in November than usual, retailers have the added challenge of a shortened window between Black Friday and Christmas. It is no surprise that digital marketing goes into hyper drive leading up to Black Friday and Cyber Monday. As

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How to Market to Millennial Business Owners

November 9, 2019 · Analysis Conferences Industry Developments

Millennials – there is a good chance that you may be one of them. But if you aren’t, we can help you understand what drives millennial business owners and how to sell to them. Millennials – Who are they? According to a report by Futurum Research, there are currently 1.8 Billion millennials worldwide. And by

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Millennials’ Perspective on Healthcare

November 7, 2019 · Analysis Conferences Industry Developments

Our CEO, Sandy Lohr recently spoke at the HealthCare Internet Conference (HCIC) held in Orlando, Florida, about “Millennials’ Perspective on Healthcare”. There is a growing and concerning trend within the healthcare industry of skepticism and mistrust among millennials when it comes to their providers. A 2018 survey by Harmony Healthcare IT  indicated that 24% of

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What you need to know about Google’s new Impression Share metrics

October 29, 2019 · Campaign Management and Optimization Google Roundup

Average Position has long been a key metric used by advertisers, optimizers, and sales teams alike to evaluate the effectiveness of a paid search campaign. Google’s announcement that the average position metric would be eliminated provided an opportunity to shift our focus to more meaningful metrics: Impression Share, Top Impression Rate, and Absolute Top Impression

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Perspective on Customer Relations and Retention

October 24, 2019 · Campaign Management and Optimization Sales & Training

At MatchCraft we believe that Customer Retention is key to a successful and sustainable business. It is a well-known fact that the cost of acquisition is high, but that is not the only determining factor.  An article published by The Daily Egg, says that existing customers are 50% more likely to give your new product

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The MatchCraft Advantage

October 14, 2019 · Campaign Management and Optimization

MatchCraft’s adVantage platform features functionality designed to maximize your advertiser’s digital media spend. The functionality native to the adVantage platform includes features not available when placing with the publishers directly and is designed to improve both performance and operational efficiency. adVantage budgets Set one budget and let adVantage’s powerful bidding algorithm spend your budget where

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Find us at the Healthcare Internet Conference 2019

October 8, 2019 · Conferences

This November, you can find us at the Healthcare Internet Conference being hosted in Orlando, Florida. On November 3rd, from 5:15 pm to 6 pm, MatchCraft CEO, Sandy Lohr, will be a part of the Let’s Talk Event. She will talk about “Millennials’ Perspective on Healthcare”. If you will be attending the conference, don’t forget

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ONWARD19 here we come!

October 8, 2019 · Conferences

Fall is here! And so is a month full of conferences and speaking engagements. After attending SIINDA’s Local Search Summit in Lisbon, we will be off to Yext’s Onward19 being hosted in New York. If you are at the conference, be sure to check out our CEO, Sandy Lohr’s talk on “How to Market to

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We are on our way to SIINDA’s Local Search Summit 2019

September 4, 2019 · Conferences

We are excited to attend the Local Search Summit being hosted by SIINDA in Lisbon, Portugal this year. On stage will be our CEO, Sandy Lohr talking about Customer Relations & Retention. You can check out the full program here. Also representing MatchCraft at the conference will be Jeff Chew (GM of EMEA), and Matthew

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Diversity and Inclusion at the Heart of MatchCraft #WomeninTech

June 17, 2019 · Causes MatchCraft News

In the crowded landscape of Los Angeles tech companies, MatchCraft is proud to stand out for having a diverse workforce from all perspective: gender, ethnicity, and even geographic location. Our office sits in all corners of the world, from Europe and Asian to South American and the U.S. While we face a challenge that many

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