Blog

Google Roundup: Video Ad Sequencing, My Business app, Click-to-Message Ads and more

December 13, 2018 · Google Roundup

Our latest roundup of all the Google updates you need to know about. Video Ad Sequencing now available worldwide. You probably remember when Google introduced Video Ad Sequencing earlier this year. Now, it’s available worldwide. Video Ad Sequencing lets brands of all sizes tell their brand’s story through a series of video ads. Brands can

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How Digital Advertisers Can Prepare For Holiday Shoppers

December 3, 2018 · Campaign Management and Optimization

It’s that time of year, once again, when holiday shoppers flood the web and hit the streets in search of the best holiday gifts and deals. It will be difficult to beat last year’s shopping spree: spending was at an all-time high at a whopping $184 billion. But one thing to note was that holiday

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MatchCraft Bags Top Honors at the SIINDA Media Tech Conference 2018

October 25, 2018 · Conferences MatchCraft News Press Mentions

At the Search & Information Industry Association (SIINDA) Media Conference held in Dubrovnik, Croatia this week, MatchCraft was awarded two Platinum Industry Excellence Awards. This is MatchCraft’s third time being recognized at the conference. This year, the judges created a new higher award category, Platinum, as they deemed MatchCraft’s products worthy of more than Gold.

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Understanding the Basics of Google Vs. Facebook Ad Auction

October 24, 2018 · Campaign Management and Optimization

So, you may consider yourself pretty darn savvy when it comes to Google AdWords. But what about Facebook ads? Compared to Google AdWords, Facebook Ads have remained a bit of a mystery to many digital marketers. At a glance, the two platforms appear somewhat identical but when it comes to campaign execution, things aren’t so

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#HashTagLunchBag and Food Bank Volunteer Efforts

October 8, 2018 · Causes

MatchCraft is dedicated to serving our local communities. Not only is this a core company value – one we take very seriously – but it is also a great way to pull teams together, enhance communication among employees and, well, just have a great time. #HashTagLunchBag In August, we were fortunate to have the opportunity

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Advantages and Disadvantages of Inbound Marketing

September 22, 2018 · Industry Developments

Inbound marketing relies on drawing customers to your business through the generation of interesting content that is distributed through digital channels and social media. Compared to traditional outbound marketing which relies on cold calls or advertisements, inbound marketing strategies are far less intrusive and relies more on the user to take the initiative. Many companies

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6 Advanced Google Analytics Hacks You Need to Know

September 21, 2018 · Industry Developments

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. It’s estimated that anywhere from 30 to 50 million websites use it, arguably making it the leader in its space. There

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5 Impactful Retargeting Ad Ideas for a Successful Campaign

September 20, 2018 · Campaign Management and Optimization

Retargeting ads is a powerful trick in a digital marketer’s toolbox. It’s an opportunity for you to reinforce your brand in the minds of viewers who have already visited your website. These are people who have shown interest in your product or service, but haven’t pulled the trigger to buy. They’re warm. They’re interested. They’re

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The Best Time to Run Your PPC Ads

September 18, 2018 · Industry Developments

What if we could divulge the best times to run Google ads (PPC) to get the best results? A small disclaimer: we can only sort of answer the question for you. One of the foundational tenets of marketing is to test. Making an assumption could lead to poor results and a spike in costs. You

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The Benefits of Call Tracking: What You Can Learn from Customer Calls

September 17, 2018 · Industry Developments

Serious marketers know that the secret to successful campaigns is data. Lots of data! That’s the beauty of platforms such as Google Analytics and Google AdWords. They enable you to run highly targeted campaigns and immediately see what the heck is going on—and how you can improve. There’s just one catch. For all the wonder

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