Blog

Google Roundup: Artificial Intelligence Tools, Mobile-first Index, Smart Bidding and More!

June 16, 2017 · Google Roundup

Our latest roundup of all the Google updates you need to know about. 1. Get ready for the invasion of Artificial Intelligence Google recently revealed its 2017 AdWords product roadmap. While a lot of features were presented, the theme that tied them all together: artificial intelligence (AI) and machine learning. Following are a few of

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Facebook Ad Statistics: Insights from Our AdVantage Social Platform [Infographic]

June 8, 2017 · Case Studies Infographics

Facebook has come into its own as a major player in the digital advertising space. While Google and Bing dominate search advertising—no surprise there—Facebook has crept up the ranks to take the throne in the display category. eMarketer reports that, “The social network’s U.S. display business will jump 32.1% to $16.33 billion, capturing 39.1% of the US

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Ask MatchCraft: What Are Disapprovals and What Can We Do About Them?

June 1, 2017 · Ask Matchcraft

We’ve been receiving a ton of questions about disapprovals in AdWords and Bing. The biggest frustration: fixing disapproved ads so your campaigns can continue to run seamlessly. But there’s no reason to let disapproved ads slow your momentum. While it may be baffling—or frustrating—there is a way you can catch and correct your disapprovals in

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Ad Blocker Update: How the Latest Changes Affect Advertising

May 24, 2017 · Analysis

The ad blocker saga continues for advertising. As you know, ad blocking has been on the rise for some time now. And when we last updated you, we had suggested a slew of creative solutions that you could experiment with to hopefully circumvent the problem. However, recent changes from Google have the power to change

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Meet MatchCraft’s Engineering Team!

May 19, 2017 · MatchCraft News

The engineering team here at MatchCraft is probably a bit different than what you might expect. And we’re proud of that! The team here is incredibly interconnected and all the members are industry experts. The team operates with the grace of…well, a team! — but with a rock star approach to each challenge. And that’s

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