Blog

adVantage Social : Automated Ad Optimization

April 2, 2020 · Ask Matchcraft Campaign Management and Optimization Sales & Training

Social advertising is impactful, undoubtedly. Every day 300 million photos & 8 billion videos are uploaded to Facebook. So, in this massive ocean of content, how can you make your advertiser’s brand stand out? By advertising on Facebook & Instagram! However, provisioning ads on social platforms like Facebook & Instagram is just the first step

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MatchCraft’s CEO Wins the Localogy Excellence Category Builder Award

March 25, 2020 · Conferences Industry Developments MatchCraft News Press Mentions

We received some much needed good news yesterday. Localogy announced that MatchCraft’s CEO, Sandy Lohr, has been awarded the Localogy Excellence Category Builder Award, in recognition of the work that she continues to do to help shape the future of the local search industry.  In this first installment of the Localogy Excellence Awards, the newly

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Managing Campaigns During a Global Pandemic

March 23, 2020 · Ask Matchcraft Campaign Management and Optimization Industry Developments

In light of the unprecedented global health crisis, we know our partners are challenged with responding to the needs of their advertisers. In an effort to provide some guidance around how to manage and optimize campaigns, we developed the following “Things to Consider”. Campaign Considerations: If a business is not open at all and the

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Work-From-Home Hacks

March 19, 2020 · Ask Matchcraft Industry Developments Misc

In a world where Work-from-Home is quickly becoming the order of the day, we find ourselves uniquely equipped to dole out wisdom on this subject.  Our team is 100% remote at the moment, given the situation at hand. However, on any given day at least 54% of MatchCraft employees telecommute.  Friends and family that are

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adVantage : Price Extensions

March 13, 2020 · Ask Matchcraft Campaign Management and Optimization Sales & Training

One of the big benefits of online shopping is the ability to compare prices of different goods & services in real-time. According to the 2019 UPS Pulse of the Online Shopper study, 79% of customers consider price to be the most important factor to research before purchasing an item online.  Price extensions offer advertisers a

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MatchCraft at Localogy 20/20

March 5, 2020 · Conferences Industry Developments MatchCraft News

We are ready to kick off our 2020 conference calendar in style. First up is Localogy 20/20.  Representing MatchCraft will be our CEO, Sandy Lohr; Marc Zaks, CRO; Brad Petersen, Senior Vice President – Business Development & Tom Maguire, Director, Business Development for North America. So, if you are planning to attend the conference, stop

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Automated Responsive Search Ads

February 26, 2020 · Ask Matchcraft Campaign Management and Optimization Google Roundup Industry Developments MatchCraft News New Product Announcements Sales & Training

  Responsive Search Ads In 2019, Google announced the launch of Responsive Search Ads. This ad format enables advertisers to provision up to 43,680 different ad variations at once, by specifying up to 15 different headlines and 4 different ad descriptions. Responsive Search Ads can also display with other extensions (e.g. callouts).   This ad

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Merchant Center: Cross Campaign Summary

February 21, 2020 · Ask Matchcraft Campaign Management and Optimization Sales & Training

adVantage’s Merchant Center adVantage’s Merchant Center is a white-labeled dashboard that has been designed keeping the needs of resellers, agencies, and advertisers in mind.  The Merchant Center makes it easier for resellers to track & report campaign results and helps advertisers understand the impact of their ad spend.  The Merchant Center has many benefits, one

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What is a Custom Intent Audience?

February 14, 2020 · Ask Matchcraft Campaign Management and Optimization Google Roundup Sales & Training

When consumers are actively looking for a product or service, not only do they use search engines, but they also engage with content, like product specs and reviews, across the internet. Google’s Display Network provides campaign managers the ability to leverage these audiences for their advertisers’ businesses. Many different targeting options can be used to

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What are Structured Snippets and When Should I Use Them?

February 7, 2020 · Ask Matchcraft Campaign Management and Optimization Sales & Training

What are Structured Snippets?  Structured Snippets are extensions that can be added to your advertisers’ search ads on both Google & Bing. They can be used to highlight specific characteristics of the advertisers’ products and services that differentiate them from their competitors. The goal is to provide more information about your advertisers’ businesses and by

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