Blog

MatchCraft is Attending LocalComm 2017 by SIINDA

March 20, 2017 · Conferences MatchCraft News

Heads up, advertising enthusiasts and hyper-local fans! The MatchCraft team is headed to LocalComm by SIINDA in London, UK!! When: March 30-31 Where: Google London Office: 1-13 St. Giles High Street, London WC2H 8AG. MatchCraft’s booth will be located near Globe 3 at Booth 10. Why: We like to stay on top of the latest

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8 Not-So-Secret PPC Metrics for a Successful Campaign

March 16, 2017 · Industry Developments

Metrics and data have brought the marketing world to life…but what happens when your ad account gives you a case of Information Overload? Not only do you risk total distraction, but you may tune out the metrics that matter the most. To combat the noise, MatchCraft has gathered the most crucial PPC metrics out there.

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Keyword Research Strategies for Cost-Effective Paid Search Campaigns

March 8, 2017 · Industry Developments

There’s a lot that goes into the success of a PPC campaign, but the critical ingredient in any healthy campaign is solid keyword research. The next two important factors: the competitiveness of your bid and the effectiveness of your ad copy. The factors below combine to decide your PPC campaign’s fate—will it sink or swim?

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Google Roundup: The End of Site Search, Virtual Offices, One Swipeable Carousel & More

February 27, 2017 · Google Roundup

Our latest roundup of all the Google updates you need to know about. 1. There’s a new ad label in town. There have been whispers about a new ad label for Google search ads. Have you seen it? It’s green (with a white background), it’s more visible (so it can be easily read in search

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MatchCraft is Headed to LSA17: See you in San Diego

February 21, 2017 · Conferences MatchCraft News

We look forward to the Local Search Association (LSA17) conference every year, and this year is no different. We’re heading down to San Diego, CA on February 27 to kick things off in a big way. Not only will we be represented by a few surprise guest speakers, but we’re also finalists for an award in

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