Blog

It’s Local Search Association Time! #LSA18

April 18, 2018 · Conferences

Heads up, search marketers: MatchCraft is headed to Chicago to sponsor the Local Search Association (LSA) annual conference! MatchCrafters attending include Sandy Lohr, CEO extraordinaire, and Marc Zaks, our CRO. Please stop by Booth #12 to say hi if you’ll be there, too! Catch us live on stage at LSA18 this year on May 1st

...

Read More »

A Culture of Doing Good: Spotlight on MatchCraft Volunteers

April 16, 2018 · Causes

Like many companies, we like to think we’re comprised of great people—those with big hearts and visionary minds. This is important to us because MatchCraft believes in giving back to the community. For example, we volunteer regularly as a team, and we recently partnered with Fulfillment Fund to host a tech internship program. But it’s

...

Read More »

Introducing the MatchCraft Business Development Team

April 11, 2018 · MatchCraft News

We see it all the time. Advertisers and agencies reach a natural tipping point in their business, where they are on the precipice of a skyrocket scale—but lack the resources to do it the right way. After all, juggling a couple hundred clients (or, in some cases, a couple thousand) takes precision, manpower, and dedicated

...

Read More »

The 5 Most Common Questions About Google AdWords

March 27, 2018 · Industry Developments

Google AdWords is one of the top advertising systems in the world and its inception changed the way self-serve advertising works forever. When businesses use AdWords, they make about $2 for every $1 they spend. Currently, more than 1.2 million businesses use the service. Despite the popularity of AdWords, however, many marketers still have questions

...

Read More »

We’re Sponsoring LOCALCOMM 2018 by SIINDA in London

March 27, 2018 · Conferences

Oh yeah, we’re once again off to London for LOCALCOMM by SIINDA! This conference hits all the must-haves for us – it focuses on digital advertising trends, local marketing strategy, local e-commerce, mobile commerce and more. That’s why we decided to step things up this year by participating at a greater level as a Diamond Sponsor.

...

Read More »

We’re Headed to VendastaCon 2018!

March 21, 2018 · Conferences

In less than two weeks, we’re heading north to Banff, Canada, to help sponsor VendastaCon, a must-attend conference for agencies that want to reach their full potential in 2018. VendastaCon arms local-selling agencies and other small businesses with the knowledge and tools they need to stay lean, optimize their performance and win more business. Attendees

...

Read More »

A Primer on Digital Advertising

February 28, 2018 · Industry Developments

Digital marketing is so ingrained into our everyday existence that most of us don’t take a second to step back and think about where it all began—or how far it’s come. Marketers are challenged enough with just trying to keep up with the non-stop flow of changes in the digital space and end users, well,

...

Read More »

5 Benefits that Facebook Advertising Can Bring to Your Business

February 8, 2018 · Industry Developments

Facebook users make up 68 percent of adults who use the Internet, resulting in a vast advertising opportunity for businesses. While Facebook Pages are an excellent way to market your business, algorithm changes in Facebook’s platform can have big impact on how many people actually see your posts. When you deal with Facebook PPC advertising,

...

Read More »

Behind the Scenes at MatchCraft: Our People & Culture Team

February 8, 2018 · MatchCraft News

Behind every great company is a great human resources team—or, what we refer to as our People & Culture team. And we didn’t just call ’em that because it’s cute. The MatchCraft People & Culture team is the core driver of how we live out MatchCraft’s values in our everyday work lives. Insiders and outsiders

...

Read More »

Street Fight Summit is Headed to Los Angeles – See You There!

January 29, 2018 · Conferences

The Street Fight Summit is headed West to—you guessed it—Los Angeles! The fun of this two-day conference kicks off January 30. And this year, in our 20th year as a company, we’re thrilled to be an event sponsor. If you’re not familiar with Street Fight Summit West, you should be. It’s a series of conferences that

...

Read More »