Blog

Ask MatchCraft: What Are Disapprovals and What Can We Do About Them?

February 16, 2019 · Ask Matchcraft

We’ve been receiving a ton of questions about disapprovals in AdWords and Bing. The biggest frustration: fixing disapproved ads so your campaigns can continue to run seamlessly. But there’s no reason to let disapproved ads slow your momentum. While it may be baffling—or frustrating—there is a way you can catch and correct your disapprovals in

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How to Improve SEM and SEO to Boost Your Business

February 15, 2019 · Analysis Industry Developments

If you’re a business decision maker or marketer, you’re surely familiar with Search Engine Optimization (SEO), even at a high level. But are you familiar with Search Engine Marketing (SEM) and do you understand how SEM and SEO work together to improve your marketing strategy and your ability to get found by users across the

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Quick and Easy Guide to Finding Keywords for Your Website

February 14, 2019 · Campaign Management and Optimization

Keyword research may be the most critical aspect of digital marketing and search. The ability to rank for the right keywords – and attract the right audience – can transform your business. Keywords not only give you a way to boost your search rankings on Google and other websites, but you gain valuable insights into

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Why MatchCraft?

January 8, 2019 · Ask Matchcraft Campaign Management and Optimization

We know digital advertising agencies have many platforms to choose from. Here’s why MatchCraft is the right solution.

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Google Roundup: Video Ad Sequencing, My Business app, Click-to-Message Ads and more

December 13, 2018 · Google Roundup

Our latest roundup of all the Google updates you need to know about. Video Ad Sequencing now available worldwide. You probably remember when Google introduced Video Ad Sequencing earlier this year. Now, it’s available worldwide. Video Ad Sequencing lets brands of all sizes tell their brand’s story through a series of video ads. Brands can

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How Digital Advertisers Can Prepare For Holiday Shoppers

December 3, 2018 · Campaign Management and Optimization

It’s that time of year, once again, when holiday shoppers flood the web and hit the streets in search of the best holiday gifts and deals. It will be difficult to beat last year’s shopping spree: spending was at an all-time high at a whopping $184 billion. But one thing to note was that holiday

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Driving Traffic to Auto Dealers- The Digital Marketing Approach

November 15, 2018 · Campaign Management and Optimization Industry Developments

Search Engine Marketing is now one of the most commonplace methods of marketing online. Certainly auto dealers also can benefit from this kind of marketing for their website, and ultimately- driving potential customers to their dealerships. In this blog post, we’re going to discuss not only the basics of digital marketing but also how specialized content

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MatchCraft Bags Top Honors at the SIINDA Media Tech Conference 2018

October 25, 2018 · Conferences MatchCraft News Press Mentions

At the Search & Information Industry Association (SIINDA) Media Conference held in Dubrovnik, Croatia this week, MatchCraft was awarded two Platinum Industry Excellence Awards. This is MatchCraft’s third time being recognized at the conference. This year, the judges created a new higher award category, Platinum, as they deemed MatchCraft’s products worthy of more than Gold.

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Understanding the Basics of a Google Ad Auction vs. Facebook Ad Auction

October 24, 2018 · Campaign Management and Optimization

So, you may consider yourself pretty darn savvy when it comes to Google Ads. But what about Facebook ads? Compared to Google ad auctions, Facebook Ads have remained a bit of a mystery to many digital marketers. At a glance, the two platforms appear somewhat identical but when it comes to campaign execution, things aren’t

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#HashTagLunchBag and Food Bank Volunteer Efforts

October 8, 2018 · Causes

MatchCraft is dedicated to serving our local communities. Not only is this a core company value – one we take very seriously – but it is also a great way to pull teams together, enhance communication among employees and, well, just have a great time. #HashTagLunchBag In August, we were fortunate to have the opportunity

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